BRANDIDOS is the podcast for everyone who creates their brand from the ground up with sweat, courage, and heart. This isn’t about quick success, but about truly sticking with it: underdogs who refuse to be knocked down. In every episode, we celebrate the makers who work on their visions 24/7 and never take the easy way.
Our Manifesto
New BRANDIDO – another story of courage, brand, and makers.
In this episode of BRANDIDOS – The Voice of the Brand Makers I talk with Juan Tejeda (formerly VCG Digital Ventures, McKinsey & Company, BCG) — a builder of brands, ventures, and leadership communities.
We talk about how branding has shifted from “one message for many” to a world without mainstream — where people buy (or cancel) brands based on values, trust, and experiences — and what that means for strategy, design, and leadership.
We also dive into Juan’s new project Leadership Club : a learning hub for product leaders with a unique discussion format where anyone can become part of the panel — turning passive listening into real exchange.
Hall of Fame of the Fearless
Welcome to the Hall of Fame of those who don’t manage brands, but transform them. The fearless. The visionaries. The eternal underdogs with an overbite. Here you’ll find voices that give courage — and sometimes sting a little, too.
BRANDIDOS only. No posers.
Severin Lucks — one of Germany’s most experienced SEO experts — talks with me about the new AI search world, zero-click search, positioning, content excellence, and why brands need to be bolder right now.
If you want to know how to stay visible in 2025 and take your marketing to the next level — this episode is for you.
Listen now.
What remains when the hype fades? Impact.
Dr. Jörg Storm — one of Europe’s most far-reaching and influential voices on AI, the future of work, and executive branding (600K+ followers on LinkedIn) — talks with me about:
Listen to the full episode now.
I talk with a true original in live communication: Sebastian Güniker, managing director of Munich-based event agency PENTA.
For over 25 years, he has shaped the event scene — with heart, conviction, and an unshakable belief in the power of real encounters.
Want to watch the full-length video?
He was one of the first to live multimedia — back when no one even knew what it was.
Today @CollinCroome, keynote speaker and digital pioneer, inspires thousands on international stages with his vision of the future, technology, and conviction.
In this BRANDIDO Talk with me, it’s about more than a career — it’s about change, courage, and belief in what’s coming.
BRANDIDO Talk — enjoy the full version here!
Known as a brand maker, speaker, and founder of Markencamp, Norbert Gierlich talks in the BRANDIDOS interview about his personal formula for success: curiosity, momentum, and bold decisions.
Together we discuss why Porsche is a prime example of brand leadership, how important consistency and heritage are for strong brands, and why start-ups often invest in brand building far too late.
Here’s the BRANDIDO Talk — complete & uncut
Do you know this? Strategy call. Complex topic. Tight deadline. And in the end, you’re supposed to deliver a PowerPoint that isn’t just pretty — but creates impact. 💥
That’s exactly Michael’s world: not slides, but stories that connect — between stage & audience, brand & message, content & emotion. Whether CEO coaching, icebreakers in slideflow, or staging down to the last pixel — Michael builds bridges in the corporate jungle.
Thank you for your BRANDIDO.
BRANDIDOS is our plain-talk format for brands that want to grow. Whether podcast, talk, or deep dive — here you get strategies, impulses, and honest insights from real projects. Direct, relevant, and without detours.

For everyone who doesn’t just design brands, but wants to understand them.
In the BRANDIDOS podcast, we talk about bold brand leadership, clear positioning, and smart strategies for B2B SaaS. Short, pointed impulses — straight from practice and without buzzword bingo.
Branding, straight to the point — visual, direct, unfiltered.
Our BRANDIDOS talks deliver plain truth about positioning, design, growth, and strategic brand leadership. Deep dives, cases, learnings — everything that truly makes strong brands strong.
Strategy meets storytelling — for brands with ambition.
Here we share insights, methods, and real experience from brand work. Perfect for everyone who wants to sharpen, scale, or reposition their company — with focus, conviction, and fuego.

Searching for the next BRANDIDO
Are you a founder, a successful entrepreneur, or have you created something special in your field? Then apply now for the BRANDIDO Talk — and become part of the movement that thinks brands differently, builds them differently, tells them differently, and simply gets things done.
Tell us briefly who you are, what drives you, and why you are a Brandido. We’ll get back to you personally.
Do you have what it takes to be a true Brandido?
🏴☠️ BRANDIDOS Manifesto
We are BRANDIDOS – a movement for those who believe in their fire. For creators, founders, leaders, originals. We stand for authenticity over perfection, purpose over hype, soul over status. Brands aren’t logos. They’re people. Ideas. Energy. They inspire change. They give direction. 🔥 Brave. Unique. Ready. Nice. That’s what we burn for. We tell stories of those who dare – to create, to change, to lead. Inspire Change – Empower Growth.
🏴☠️ Hasta la muerte.
Hola – We are SANMIGUEL
A strategic brand agency for brand strategy, design, user experience and development. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.
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