Understanding industries. Guiding brands.
When markets shift, you need brands that provide orientation. With industry expertise and strategic foresight, we develop B2B brands that remain relevant and grow at scale.
B2B industries in focus
B2B SaaS companies operate in a highly dynamic market. The key challenge: making complex SaaS products easy to understand while building trust at the same time. We develop brand strategies for SaaS platforms that make technology tangible, accelerate growth, and ensure long-term relevance — from positioning to UX design to corporate design. The result: SaaS brands that win over investors, customers, and top talent alike.
zvoove is Europe’s leading workforce management platform.
With a clear brand strategy, flexible design, and a scalable identity, we created a strong presence that builds trust and inspires internationally — honored with the German Brand Award.
Fortytools is the smart SaaS solution for cleaning companies.
Through new UX/UI design and a precise brand identity, complex processes were transformed into an intuitive solution — honored with a UX Design Award nomination in 2025.
Placefindr is the local discovery app for urban experiences.
We developed a strong brand identity with a distinctive emblem and inspiring UX/UI design — a digital branding that unites a spirit of discovery with technology.
Atamya is a cloud-native PIM solution for smart product data.
We created a distinctive brand for market entry — with clear positioning, a modern brand identity, and a corporate website that makes simplicity and smartness visible.
Orgadata is a software company from East Frisia that has become the global market leader in window, door, and façade construction.
With a rebranding, clear brand strategy, and striking red, we created a presence that makes scale, dynamism, and vision for the future visible.
Yuvenda is a modular software platform for retail, gastronomy, and lifestyle brands.
From more than 70 modules, we built a strong brand with a clear brand strategy, distinctive identity, and digital presence — positioned as a powerful all-in-one system.
Hotelbird is the leading hotel service app for digital check-in, mobile keys, and payment.
With a new brand strategy, user-friendly UX/UI design, and a consistent brand presence, we created a hospitality brand that makes everyday hotel life smarter and scalable across Europe.
Heyyo is the WhatsApp business tool for marketing that brings together campaigns, newsletters, and automated communication on one platform.
With AI features like instant translation and automatic error correction, Heyyo drives reach, customer loyalty, and more Google reviews — all conveniently via WhatsApp.
Otobo is an open-source helpdesk system for professional ticketing and customer service.
With a new brand strategy, UX/UI design, and clear identity, a functional software was transformed into an open, user-friendly brand that builds trust and strengthens the community.
Value Chain Solutions makes complex B2B processes understandable and efficient.
With a clear brand strategy, UX/UI design, and a scalable corporate website, we created a presence that makes software tangible and positions VCS as a strong partner in digital transformation.
With monitos, FREICON has developed an ITSM suite that brings transparency to IT infrastructures:
Monitoring, IT documentation, CMDB, helpdesk, and vulnerability management — all in a clear UX design that simplifies processes and increases efficiency.
In global competition, industrial and mechanical engineering companies face the challenge of communicating technological excellence clearly while leveraging their brand as a key differentiator. Complex products and processes need to be translated into clear messages that win over customers, partners, and top talent alike.
We support industrial companies in making their innovation visible, sharpening their brand architecture, and building a strong, consistent brand presence across both digital and physical touchpoints. The result: industrial and B2B brands that stand not only for precision and reliability but also for future-readiness, trust, and sustainable growth.
Siemens Mobility is a global leader in intelligent mobility solutions for rail and road transport.
For digital services and product solutions, we developed the concept and design of micro pages — focused on clear user guidance, modular structure, and brand-compliant design within the Siemens design system.
With a clear brand core, a new tone of voice, and a sharp brand story, the strength of HATZ as an engine manufacturer was recharged.
At the core: absolute reliability, performance, and a spirit of partnership — anchored in a sharpened brand strategy and a UX-driven landing page for BAUMA 2025.
Heidelberg is an internationally leading solutions provider for industrial packaging and commercial printing.
For the B2B online shop, we developed the UX strategy, e-commerce design, and UI — with a focus on intuitive user guidance, modular product logic, and a brand-compliant shopping experience for industrial target groups.
Plansee is a global leader in manufacturing molybdenum and tungsten products for high-tech applications in industry and research.
We supported the website relaunch with UX concept and web design — delivering a clear structure, improved user guidance, and a digital brand experience that convincingly combines technological expertise with global presence.
CERATIZIT is an internationally leading specialist for hard material solutions and precision tools in metalworking.
We were responsible for the concept and design of the website — with a focus on clear user experience, modular structure, and a visual language that makes innovation and technological precision tangible in the digital space.
BÜFA is an innovative chemical company focused on sustainable solutions in composites, cleaning, and specialty chemicals.
We developed an overarching brand strategy based on the BURN Position® method — creating a clear positioning that strategically unites innovation, responsibility, and industry diversity.
For lighting pioneer TRILUX, we developed the concept and visual core idea for the Spot Community — a modular portal that digitally connects lighting professionals, engages them with relevant content, and builds long-term loyalty through smart UX elements.
Gamification, personalized journeys, and intelligent content curation turn the platform into a digital stage for the TRILUX brand.
What our clients say
GRIT & Stefan ROTHER | OTOBO
“From the very beginning, working with SANMIGUEL was defined by a genuine understanding of our vision. We wanted more than just branding – we wanted a brand that inspires. With the BURN Position® Method, the team achieved exactly that: a strong identity that connects our technological strength with the spirit of discovery in our community. The result is a brand that excites, motivates, and sparks curiosity – just like our app.”
Elke woessner-probst, vp global marketing, zvoove
“SANMIGUEL guided us through the brand and website relaunch with a structured process and was a valuable sparring partner in strategic decisions. The result is a clear brand architecture, a strong and emotional branding, and a website that effectively addresses our customers. Many thanks for the inspiring collaboration!”
Sebastian Gauck | CEO Fortytools
“No big blah-blah, no agency buzzwords. SANMIGUEL immediately understood what it was all about – and simply delivered. Straight to the point, fast, reliable. They didn’t just make our product look better, they made it feel better. For our teams. For our customers. And for the business. This is exactly what a true partnership at eye level should be like. With a result that makes us proud – and a process that was genuinely fun.”
Dr. Roger Gothmann, Co-Founder & CEO, TAXDOO
“Hans, what a moment! We shared the new brand video at the all-hands with the entire team – absolute goosebumps. Emotional, bold, and the perfect finale to an impressive brand journey. Huge respect to you and your team. You didn’t just show what TAXDOO does – you showed what we stand for: clarity. energy. attitude. Let’s go.”
Adriana Hoyos | Head Designerin
“It was a long journey until we developed the right approach with the right digital strategy for our brands and websites. From the very beginning, the SANMIGUEL team was by our side – structured, focused, and with great attention to detail, we mastered our new direction.”
Andreas Schneble | Head of Marketing
„Working with Hans and SANMIGUEL was transformative. They didn’t just refresh our brand — they activated it. With sharp strategy, tech-driven energy, and emotional clarity, they turned TAXDOO into a bold, future-ready brand that reflects our values and ambition. Clear, confident, and full of momentum. Out of the EINHEITSTBREI.“
Lisa Fischer, Director E-Commerce ONMYSKIN
“It’s remarkable how the SANMIGUEL team, through their BURN process, manages to carve out the very essence of the brand. The result not only thrilled us but also reinforced what we stand for. Thank you for your perseverance and outstanding design quality!”
Raphael Spindler, CEO, PlaceFindr GmbH
“From the very beginning, working with SANMIGUEL was defined by a true understanding of our vision. We wanted more than just branding – we wanted a brand that inspires. With the BURN Position® Method, the team achieved exactly that: a strong identity that combines our technological strength with the spirit of discovery of our community. The result is a brand that excites, motivates, and sparks curiosity – just like our app.”
Adel Lünz, Managing Director, YMP
“We commissioned SANMIGUEL to develop our corporate branding. The entire process was extremely valuable for us, especially the excellent BURN Session on our brand essence. The final result – our branding – turned out great! We look forward to further collaboration. Thanks to the entire team!”
Andreas Koschinsky, Head of Media Services, FWU Institute for Film and Image
“Since all 16 federal states are actively involved in VIDIS and the Federal Ministry of Education and Research is also included, the project is a milestone for Germany as an education hub. Thanks to the SANMIGUEL team for their continuous support and the great result.”
The IT and cyber security industry operates in an environment defined by rapid technological progress, complex solutions, and high security requirements. Companies face the challenge of communicating their services not only with technical excellence but also in a way that is clear, trustworthy, and differentiating.
Whether IT service providers, managed services partners, or cyber security specialists — we develop brand strategies that reduce complexity, build trust, and highlight our clients’ unique expertise. With clear positioning, thoughtful UX design, and a consistent brand presence, we make technical excellence visible — creating IT and cyber security brands that win in the market, attract top talent, and achieve sustainable growth.
matrix AG is an IT and technology company focused on digital transformation, new work, and social impact.
We developed a new brand identity based on the BURN Position® method — including logo, UX/UI design for the website, key visuals, as well as comprehensive brand and UI guidelines.
With an in-depth UX workshop and comprehensive persona interviews, we made BUCS IT’s target groups tangible.
The insights led to a clear action plan and the UX/UI concept for a new website that not only convinces — but converts.
DEKOM is an international specialist for conference and media technology as well as modern collaboration solutions.
For a corporate spin-off, we developed the brand strategy and positioning based on the BURN Position® method — complemented by a striking corporate and brand video for the strategic market entry.
The finance and payment industry is defined by innovation, speed, and trust. FinTechs and payment platforms not only need to explain complex processes in a simple and user-friendly way, but also convey the highest standards of security and credibility.
Whether digital tax solutions, payment providers, or smart office platforms — the key is a clear brand strategy that makes technical innovation tangible, builds trust, and ensures relevance in a highly dynamic market. Through positioning, branding, and UX design, we develop FinTech and payment brands that delight users, win over investors, and achieve visible growth in the competitive landscape.
For the leading digital payment provider, we developed a new corporate website that brings the updated branding to life in the digital space.
With a clear UX strategy, dynamic motion design, and a consistent design system, we created a modern user experience that positions PPRO as a global enabler of local payment methods.
For the scaling B2B FinTech, we created a bold brand identity that makes clarity, character, and technological relevance visible.
With positioning, UX/UI, and a brand video, function was transformed into a statement: smart, confident — and ready for the future.
TAXDOO and done.
From hidden champion to a relatable software brand: with a new strategy, fresh design, and a clear BURN Position®, we sharpened Officefreund — as a digital solution with attitude, heart, and a hands-on mentality.
UX sprints, UI design, and brand assets bring the new identity to life: collaborative, competent, unmistakable.
Coming soon
The health and MedTech industry operates at the intersection of innovation, regulation, and trust. Companies must communicate highly complex products and services not only with medical precision but also in a way that is clear and approachable — for patients, doctors, and partners alike.
From HealthTech startups to established MedTech providers, we develop brand strategies that humanize technology, provide orientation, and build trust. The result: brands that stand not only for medical excellence but also for future readiness, safety, and societal relevance.
One brand, two worlds: for Streifeneder, we developed a consistent brand and UX strategy for both B2C and B2B.
With a clear brand architecture, UX/UI concept, and clickable prototypes, we created a digital experience that engages both patients and medical professionals alike.
For the visionary biotech startup, we developed the name, brand strategy, and design — data-driven, modern, and with a clear stance.
From the BURN Position® to the visual identity, we created a brand presence that redefines preventive medicine — innovative, bold, future-oriented.
UKSH is one of the largest university hospitals in Germany, providing care for people across Schleswig-Holstein.
For recruiting, we developed an employer branding campaign with clear positioning, authentic storytelling, and emotional imagery.
Elevate is a Munich-based mental health startup that develops holistic solutions for mental well-being in the workplace.
We supported the brand development with a clear brand strategy and a strong brand identity — creating a positioning that combines scientific depth, emotional closeness, and business relevance.
Coming soon
havsund is a health and lifestyle brand focused on natural supplements for women in different stages of life.
We developed the digital branding, designed the UX, and created the look & feel of the e-commerce shop — delivering a trustworthy, modern, and conversion-driven brand presence in the sensitive healthcare sector.
Consulting firms thrive on trust, expertise, and clear differentiation. In a highly competitive market, expertise alone is not enough — what matters is a strong brand positioning that makes competence visible, creates relevance, and clearly communicates the value of consulting.
From specialized niche players to internationally operating consultancies, we develop brand identities that make complex content understandable, sharpen the brand’s personality, and convey a clear stance.
The result: consulting brands that are perceived not only as thought leaders and partners at eye level but also as magnets for talent, clients, and sustainable market growth.
For the new compliance consultancy, we developed the name, brand strategy, and visual identity — clear, trustworthy, and modern.
With the BURN Position®, UX/UI concept, and web presence, we created a brand that makes legal security approachable — and stands out in the market.
For the production consultancy in the automotive and two-wheeler sector, we developed a complete brand and web realignment: from the BURN Position® to strategy and logo, all the way to the website’s UI design and a compelling pitch deck.
The brand presence conveys efficiency, clarity, and technical expertise — fully in line with K4D’s motto: getting things done, not just consulting.
For the Bertelsmann Group’s media agency, we developed a focused UX/UI concept with distinctive motion design.
The new web design makes TERRITORY MEDIA’s data-driven media expertise visible — clear, dynamic, and performance-oriented.
Singularity Sales is a Berlin-based consultancy for AI-powered B2B sales solutions with a focus on data-driven scaling.
We supported the brand development with the BURN Position® method and created a strategic position paper as the foundation for messaging and brand refinement.
Coming soon
The UX Group unites specialized companies for embedded systems, interfaces, and engineering — under one strong strategic umbrella brand.
We developed the UX/UI design for the group and its sub-brands, introduced the BURN Position® method, and supported sprint planning as well as UX methods for user-centered development.
For the IT channel expert, we developed a new brand strategy along with a visual rebranding — featuring a clear brand story, identity, and video.
The result: a confident brand presence that communicates values, vision, and added value — positioning AXIMPRO as a global growth partner.
BLUNARANJA is a B2B specialist for systematic new customer acquisition and recruiting via business platforms like LinkedIn — with a focus on mid-sized companies in the DACH region.
We strategically developed the brand using the BURN Position® method, defined brand values, brand voice, and wording — and designed a distinctive logo for a clear, striking presence.
AMPERSAND is a specialized law firm for business law and conflict resolution — with a focus on complex, business-related litigation.
We developed a precise brand design including logo, UX/UI design, and motion assets — creating a digital brand presence that radiates character, clarity, and excellence.
Strong brands need clear positioning. Learn more about our BURN Position® method — and how to ignite the fuego of your brand.
Expertise
More than 15 years of igniting brands where it matters — in strategy, design, and every interaction.
Tailor-made Solutions
Custom brand consulting designed to meet the unique challenges of your business.
Process-Driven Approach
A structured process. A proven method. Clear steps — from insight to execution.
Proven Results
From lead generation to revenue growth and customer loyalty — our work delivers.
GreenTech and sustainability companies operate in an environment shaped by innovation, transformation, and responsibility. The challenge: communicating complex technologies and sustainable solutions in a way that is clear, credible, and inspiring — to investors, partners, and customers alike.
We develop brand strategies that make sustainability visible and tangible: clear in positioning, consistent in design and communication, and relevant in the market. The result: brands that stand not only for ecological responsibility and technological excellence but also for future readiness and societal progress.
MER is one of Europe’s leading providers of sustainable e-mobility solutions — with the goal of actively shaping the mobility transition.
For the development of a new service portal, we supported MER holistically — with UX interviews, prototyping, UX/UI design, and iterative sprints.
Statkraft is Europe’s largest producer of renewable energy and expanded its e-mobility activities through the acquisition of MER and the Dutch provider Grønn Kontakt.
As part of this integration, we supported the UX strategy and decision-making processes for the digital platform architecture: in UX sessions, user interviews, and workshops, we analyzed whether a shared service portal for both markets would be beneficial, or if country-specific solutions with shared synergies would create greater value.
TreePlantingProjects is an NGO from Bavaria that implements regional reforestation projects for climate protection and biodiversity.
We developed the logo, look & feel, and UX/UI design for the website and tools — including applications, redesign, and accompanying merchandise.
The goal was a modern presence that conveys conviction and invites active participation.
The automotive and mobility industry is undergoing fundamental change: electromobility, digitalization, and new mobility concepts are reshaping markets and customer expectations. Brands face the challenge of balancing tradition and innovation — while conveying both technological excellence and emotional relevance.
From premium car manufacturers to dynamic mobility startups, we develop brand strategies that redefine mobility, build trust, and spark enthusiasm. The result: automotive and mobility brands that stand for innovation, driving and user experience, and future readiness — visible on the road, digital, and global.
BMW is a globally leading premium automobile manufacturer, renowned for innovative technologies, emotional driving experiences, and high-quality vehicle concepts.
Together with partner agency PHASE4, we developed the concept and design of modular microsites — for example, for the car configurator and the presentation of new car models — to combine digital car buying experiences with emotional impact and brand logic.
Mercedes-Benz is one of the world’s leading brands for premium mobility and automotive innovation.
For the launch of the EQC, we developed the creative concept for a gamified community campaign within a co-creation approach — aimed at involving early adopters, influencers, and customers in the product communication and playfully building brand loyalty.
YMP is an international mobility provider for commercial vehicles with a focus on Africa, Asia, and Latin America.
We developed a clear brand position, corporate design, UX/UI, as well as website and video — all from a single source.
The goal was a presence that conveys innovation, partnership, and global ambition — both visually and in content — with precision.
Hardly any industry is changing as fast as e-commerce, retail, and fashion. New platforms, shifting buying behaviors, and rising expectations for user experience, sustainability, and brand storytelling pose major challenges for companies.
Whether digital marketplaces, fashion brands, or retail innovators — we develop brand strategies that make products tangible, build trust, and turn customers into loyal communities. The result: brands that not only convince aesthetically but also perform in digital commerce, remain visible in the competitive landscape, and achieve long-term growth.
ONMYSKIN is an e-commerce shop for high-quality lingerie with a focus on comfort, style, and self-determination.
We developed a differentiating brand strategy, an empathetic brand story, and a visual rebranding built around the core idea “A new feeling.”
The new brand presence creates closeness, emotionality, and positions ONMYSKIN as a brand with character and sensuality.
Strellson is an international fashion brand from Switzerland, known for urban design and masculine elegance.
In the past, we had the opportunity to support Strellson with digital campaigns, e-commerce microsites, and motion design.
At the center: stylish brand experiences that seamlessly connect product, story, and aesthetics.
JOOP! is one of Germany’s most renowned premium fashion brands — known for stylish designs with an urban character.
We developed the UX concept and web design for the e-commerce shop — focusing on an intuitive customer journey, brand-typical aesthetics, and a premium shopping experience.
GreenPanda is a family-run e-commerce provider of sustainable refurbished business hardware — from laptops to smartphones — with a strong focus on environmental responsibility and quality.
For the relaunch, we subtly refreshed the digital branding, modernized the UX/UI for the online shop, and redesigned the shop portal with a clear, fresh look and improved usability.
Rebike is the leading provider of e-bike sales and subscriptions within a circular business model for sustainable mobility.
We supported the team with UX personas, methods, and a subtle logo refresh — and developed a UX/UI concept that unites both models within a clearly structured shop.
Coming soon
Furniture and interior brands operate in the tension between design, functionality, and emotion. Customers expect not only high-quality products but also a brand experience that conveys style, quality of life, and identity — both online and offline.
From exclusive interior brands to international retail concepts, we develop brand strategies that make spaces tangible, tell stories, and shape brands into true lifestyle statements. The result: interior and retail brands that inspire aesthetically, build trust, and achieve long-term differentiation in the market.
For the luxury furniture brand ADRIANA HOYOS, we developed a digital brand world that combines aesthetics, technology, and usability.
With a new UX strategy, a 3D configurator, and AI-powered service, we created a future-ready platform — designed mobile-first, effective internationally, and recognized with multiple awards.
For the interior label OCEU, we built a brand from the ground up — including naming, logo, brand world, website, products, and sales.
From the initial idea to production in Portugal, a design-driven brand was created — with a clear stance and a strong aesthetic ambition.
Education and institutional brands operate at the intersection of social responsibility, digital transformation, and a high demand for credibility. The challenge: communicating content and services in a way that is clear, accessible, and trustworthy — for teachers, students, parents, partners, and political stakeholders alike.
Whether public institutions, educational platforms, or associations — we develop brand strategies that provide orientation, make diversity visible, and build trust. The result: brands that embody educational value, societal relevance, and future readiness in equal measure.
As Germany’s central institution for educational media, FWU produces high-quality teaching content for schools.
We developed a new brand identity with logo, messaging, UX/UI website, motion design, brand assets, trade fair booth, and image film — strategically grounded in the BURN Position® method.
Coming soon
VIDIS is the digital platform for single sign-on solutions in the education sector, funded by the DigitalPakt Schule.
We developed the name, brand identity, and UX/UI of the platform — including brand strategy, design system, website, and service portal.
SESAM is the central educational media library for schools in Baden-Württemberg.
We were responsible for the branding, UX/UI design, a new logo, as well as personas, workshops, and motion design for user-centered development.
bayme vbm is the employers’ association of the Bavarian metal and electrical industry.
For the youth portal “Bayern stark gemacht”, we developed the employer branding strategy, visual world, campaign, website, and social media — all based on the BURN Position® method.
Kinderschutz München is an independent provider of child and youth welfare services with a wide range of social programs.
For the communication of its 125th anniversary, we developed a new visual and campaign world — including key visuals, claims, copy, and motifs for print and social media.
Few industries thrive as much on emotion, experience, and trust as hospitality and tourism. Hotels and tourism brands must not only deliver first-class services but also create a distinctive brand experience that excites guests, builds loyalty, and inspires recommendations.
From boutique hotels to international hospitality brands, we develop brand identities that tell stories, shape digital guest journeys, and make unique stays tangible. The result: hospitality and tourism brands that embody hospitality, authenticity, and sustainable growth — and convince in both the analog and digital worlds.
Geisel Privathotels stand for exclusive hospitality and a living hotel culture in Munich — with an umbrella brand and several individual establishments.
We developed a modern UX/UI for the new multi-brand website that elegantly unites all hotels and creates an intuitive booking and brand experience world.
The Excelsior is a historic boutique hotel in the heart of Munich, combining alpine charm with international flair.
As part of the new web presence, we designed a digital hotel experience that makes style, atmosphere, and service quality tangible — seamlessly embedded in the multi-brand structure of Geisel Privathotels.
The BEYOND is a luxurious residence hotel located directly at Munich’s Marienplatz — exclusive, private, and for adult guests only.
We designed the UX/UI for the web presence as part of the new multi-brand platform — with a focus on digital elegance, intuitive booking, and a sense of retreat in the heart of the city.
SCHWABINGER WAHRHEIT is the urban-casual hotel of the Geisel Group — modern, playful, and located in the heart of Munich’s trendy district.
We developed the digital experience as part of the new multi-brand website — with a UX/UI that brings the hotel’s unconventional personality to life.
The GSH Group operates numerous hotel brands in Germany — ranging from economy to premium, urban to nature-focused.
We developed the digital strategy and web design for all hotels in the group — with a clear structure, cross-brand UX, and a consistent digital experience across all properties.
ANA Hotels is an international hotel group with over 70 locations in Japan — ranging from business to resort to luxury.
We developed a consistent UX/UI system that unites all hotels under a clear brand architecture — with a seamless hotel experience and streamlined booking logic.
Degree55 is an exclusive hotel and resort project in the Alps that uniquely combines nature, design, and relaxation.
We supported the strategic brand development and design concept — creating a presence that unites alpine aesthetics, architectural clarity, and modern hospitality in one strong brand.
LAYA is a specialized B2B software solution for luxury and boutique hotels that digitally transforms guest communication and service processes.
We developed a precise brand strategy, designed the visual identity, and supported the implementation — creating a brand that combines digital excellence with the standards of luxury hospitality.
Consumer and lifestyle brands operate in a market defined by high interchangeability, growing competition, and rising expectations. The key is to sell more than just products — it’s about conveying emotions, values, and lifestyles.
From international corporations to specialized lifestyle brands, we develop brand strategies that spark desire, create identity, and turn customers into communities. The result: brands that stand not only for quality and innovation but also for relevance, differentiation, and long-term loyalty in the everyday lives of their audiences.
Miele is a globally leading premium brand for household and professional appliances — with the highest standards of quality and innovation.
For the merger of three internal employee portals, we developed an overarching UX strategy as well as the UI design — creating a central, intuitive system that seamlessly unites information, services, and usability.
Bosch is a globally leading technology and services company, providing solutions in mobility, industry, energy, and smart home.
For an internal community campaign, we designed an interactive gamification initiative — focused on engagement, motivation, and employee identification. The strategic campaign concept leveraged playful activation and digital participation, fully aligned with Bosch’s brand world.
When everything becomes uncertain, people need brands that provide security. Insurance companies and financial service providers have the opportunity to offer more than just contracts and policies — they can create trust, orientation, and stability.
We support companies in communicating their services clearly, making complex products understandable, and designing digital services that are tangible experiences. The result: brands that stand not only for reliability and competence but also for future readiness and long-term customer loyalty.
Seguros Equinoccial is one of the leading insurance companies in Ecuador — offering comprehensive solutions in personal, property, and corporate insurance.
We developed the digital strategy and implemented the new website — focusing on UX, clear product communication, and a modern user journey that builds trust and makes services digitally tangible.
Allianz is one of the world’s leading insurance and financial services companies, with a strong focus on innovation and trust.
For the executive board, we designed a strategic keynote presentation — including storyline, visual concept, and slide design — with the goal of clearly structuring complex content, presenting it in line with the brand, and staging it at the highest level.
The positioning of a B2B SaaS brand requires clear differentiation along the lines of value proposition, target group specifics, and scaling logic. Especially in a saturated SaaS market, it is crucial not only to communicate functional benefits but also to build a strong brand strategy that signals trust, technological expertise, and partnership. With the BURN Position® method, we achieve exactly that: a strategic brand identity that is Brave, Unique, Ready, and Nice — ideally suited for digital platform solutions with growth potential.
In the industrial B2B sector, purchasing decisions are often made rationally — and yet a strong brand is the key to trust, price stability, and long-term customer loyalty. A clear brand strategy helps to emotionally charge technological excellence, reliability, and innovative strength. With the BURN Position® method, we develop a strategic profile for mechanical engineering companies that creates long-term value not only in product brochures but also in sales, employer branding, and international markets.
Trust is the currency in the IT and cybersecurity market. Those who protect sensitive data must present themselves as credible, competent, and approachable brands. A sound brand strategy positions IT companies not only technologically but also communicatively on equal footing with their target groups. The BURN Position® method provides a clear strategic framework to make complex services understandable, highlight differentiators, and translate trust into a highly sensitive subject — digitally, internationally, and at scale.
In the FinTech and payment sector, innovation meets regulation — and that’s exactly where the need for a clear brand strategy arises. Whether B2B or B2C, trust, security, and technological excellence must be made visible. With the BURN Position® method, we precisely define what makes your brand brave, where it stands out, how it embodies growth, and at the same time remains approachable. The result is a differentiating positioning that convinces not only investors but also end customers and partners — compliant, scalable, and emotionally resonant.
Healthcare solutions require trust — and this is built not only through technology but through clear brand management. Whether it’s a digital health platform, diagnostic solution, or medical device, HealthTech brands must communicate complex content in a way that is clear, sensitive, and credible. The BURN Position® method helps translate values such as safety, progress, and humanity into a strategically grounded brand identity. In this way, innovations are not only marketed but also understood — and adopted in the long term.
The consulting market is characterized by interchangeability — which makes a clear, differentiating brand strategy all the more important. Successful consulting brands define not only their services but above all their purpose, their “why.” With the BURN Position® method, we create strategic brand identities that combine competence, relevance, and personality. The result is a consulting brand that not only convinces on a rational level but also connects emotionally — becoming the first choice for clients and top talent alike.
Sustainability alone is no longer a differentiator — what matters is how credibly and clearly the brand behind it is positioned. GreenTech companies need strategic brand management that convincingly connects purpose, innovation, and impact. With the BURN Position® method, we create a brand identity that not only claims sustainability but anchors it strategically — bold, future-ready, and relevant for investors, partners, and markets with a strong impact awareness.
The transformation in the automotive and mobility sector requires more than technological innovation — it needs strong brands with a clear stance. Whether e-mobility, sharing, software, or engineering: only those who strategically sharpen their position within the new mobility ecosystem will remain relevant. The BURN Position® method helps translate technological expertise, user orientation, and market impact into a coherent brand strategy — driving visibility, trust, and future readiness in a dynamic environment.
In markets with high comparability, it’s not just the product that matters — it’s the brand. E-commerce and fashion brands need a distinctive brand strategy that makes values, story, and aesthetics consistently tangible across all channels. With the BURN Position® method, we develop brands that don’t just sell but connect: through clear stance, recognizability, and relevance along the entire customer journey.
Design alone is not enough — successful interior and furniture brands stand out with a strong brand strategy that combines aesthetics, functionality, and character. Whether manufacturer, retail, or D2C brand, with the BURN Position® method we define what a brand stands for, what makes it unique, and how it clearly differentiates itself in a style-conscious, price-sensitive market. The result is more than a product — it becomes a brand-defining lifestyle.
Whether school, university, or educational institution — even in public or non-profit contexts, a clear brand identity is crucial for visibility, trust, and relevance. With the BURN Position® method, we develop brand strategies that distill attitude, values, and educational mission — making them tangible for teachers, learners, and stakeholders. This creates orientation in times of change and positions educational institutions securely for the future within societal discourse.
In the hospitality industry, differentiation is key — not just through location or facilities, but through character, experience, and recognizability. With the BURN Position® method, we develop brand strategies that deliver exactly that: distinctive concepts, emotional appeal, and a consistent guest experience across all touchpoints. This turns a hotel or destination into a strong brand — tangible on-site, visible in the digital space.
Lifestyle brands thrive on emotion, identification, and differentiation. Whether beauty, food, fashion, or home — in competitive markets, only brands that show character and inspire their audiences with a clear story will win. With the BURN Position® method, we create strategic brand identities that are not interchangeable but desirable — with a clear edge, real added value, and recognizability across all channels.
Trust is the most important asset in the finance and insurance industry — and trust is built through clarity, consistency, and closeness. With the BURN Position® method, we develop brand strategies that make complex services understandable and position brands as reliable, future-ready partners. This strengthens customer loyalty, increases visibility in the competitive landscape, and creates relevance — even among a young, digitally savvy audience.
No matter which industry you operate in — strong brands don’t happen by chance, but through a clear strategy. With the BURN Position® method, we develop differentiating brand identities that are precisely tailored to your business model, target audience, and growth goals. From strategic positioning to naming, design, and tonality, all the way to digital brand experiences, we support you in making your brand sharper, more visible, and more impactful.
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Branding Insights: Thought Leadership on Brand Strategy, Brand Design & Digital Experience
Hola – We are SANMIGUEL
A strategic brand agency for brand strategy, design, user experience and development. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.
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