Stop being ignored! Free B2B Positioning Playbook.
Stop being ignored! Free B2B Positioning Playbook. Stop being ignored! Free B2B Positioning Playbook. Stop being ignored! Free B2B Positioning Playbook.
BURN Position® Audit (30 min. Call)
More Qualified Inquiries
If potential clients don’t immediately understand why they should choose you, you don’t have a sales problem – you have a positioning problem.
In 30 minutes, we analyze your positioning, identify blind spots, and provide concrete recommendations for greater clarity and impact.
Secure your free positioning analysis now.
Potential clients don’t understand why you are the right choice? That’s a positioning problem!
The Problem
Many companies struggle with very specific sales problems. However, it often remains unclear where the actual causes lie and which levers they can pull. Our audit reveals weaknesses, highlights connections, and derives concrete solutions.
The audit is suitable if you recognize yourselves in one of these statements:
We are growing, entering new markets, have an improved new product – but our external image still reflects the old picture, putting sales in a difficult position to explain.
Our offering is complex and requires extensive explanation, and that’s exactly what costs us deals.
Website, sales, and messaging tell three different stories. This hinders our sales effectiveness.
We want to become relevant for enterprises, but still appear like a newcomer.
We run many different campaigns because we don’t really know what arguments will trigger potential new customers.
The Audit
Based on five checkpoints, we examine the buyer’s journey. Always with the same question: What makes it easy for potential buyers? What makes it difficult for them?
In the audit, we will jointly look at:
Positioning: Can you state what you stand for in one sentence? Or does it require a paragraph?
Messaging: Does the market grasp your relevance in seconds, or only after a long explanation?
Website: Does your presence open the door to the next decision, or does it allow too many options?
Sales Story: Does your communication support sales, or does it leave them to fend for themselves?
Quick Wins: What can be sharpened this week without a major project?
What you get
We don’t talk about ourselves. We talk about you.
Most free calls are sales pitches in disguise. Not this one: You get an honest external perspective on your presence. We show where your brand is unclear and which levers you should adjust. With valuable insights and actionable options.
Of course, we are happy to accompany you further. But this is purely optional and should not be the topic of the conversation.
