Translation – Rebranding for a Full-Service IT Channel Expert
Co-Creating Value.
Services
BURN Position®
Brand DNA
Brand Identity Design
Brand Story & Messaging
Brand Guidelines
Brand Video
Industries
Software Development
Omnichannel Marketing
Challenge
Aximpro is a software development and omni-channel marketing and consulting company, specializing in the creation of loyalty and incentive platforms. Its clients come from the tech industry and include some of the world’s leading companies. The company’s outdated external appearance no longer reflected its self-image or business development. A modern brand identity was needed – one that would embody the company’s goals, strategy and values, while highlighting its authenticity.
Solution
Based on the BURN Position®, SANMIGUEL developed Aximpro’s new strategic brand direction and brand identity. Under the motto “Co-Creating Value”, a bold and distinctive brand appearance was created – one that effectively communicates the company’s values and goals. The mission: to create sustainable value – for business growth and for the people behind it.
Result
Ready for the future! Today, Aximpro creates solutions that will continue to generate value tomorrow. With new strength and increased confidence, the company continues its success story as a multinational IT channel expert.
What Our Clients Say
Andreas Ried, Managing Director, Aximpro Deutschland GmbH
„Hans and his team masterfully identified the essence of our brand and translated it into a compelling visual identity. We wear our new logo with pride on our new hoodies! Thank you for the great work!“
