Translation – Rebranding for a Full-Service IT Channel Expert

Co-Creating Value.

Services

BURN Position®
Brand DNA
Brand Identity Design
Brand Story & Messaging
Brand Guidelines
Brand Video

Industries

Software Development
Omnichannel Marketing

Challenge

Aximpro is a software development and omni-channel marketing and consulting company, specializing in the creation of loyalty and incentive platforms. Its clients come from the tech industry and include some of the world’s leading companies. The company’s outdated external appearance no longer reflected its self-image or business development. A modern brand identity was needed – one that would embody the company’s goals, strategy and values, while highlighting its authenticity.

Solution

Based on the BURN Position^®, SANMIGUEL developed Aximpro’s new strategic brand direction and brand identity. Under the motto “Co-Creating Value”, a bold and distinctive brand appearance was created – one that effectively communicates the company’s values and goals. The mission: to create sustainable value – for business growth and for the people behind it.

Result

Ready for the future! Today, Aximpro creates solutions that will continue to generate value tomorrow. With new strength and increased confidence, the company continues its success story as a multinational IT channel expert.