Brand Identity for an ERP Software

Perfection in process

Services

BURN Position®
Brand DNA
Brand Positioning
Brand Identity Design
Brand Guidelines

Industries

Software
Printing and Media Industry

Challenge

For over 30 years, the ERP software COMIX has been a trusted partner in the printing and media industry. As part of its growth strategy, the company aimed to expand into new sectors and needed a compelling brand presence to do so.

Solution

Using the SANMIGUEL BURN Position®, the strategic direction of the company was clarified. SANMIGUEL translated the brand core “Perfection in Process” into a digital and minimalist visual identity. The company’s innovative strength was made visible, and its benefits were communicated with clarity.

Result

Thanks to the consistent brand appearance, COMIX not only succeeded in reaching new target groups but also secured a new investor to continue its growth strategy.