Brand sharpening for an industrial engine manufacturer

Passion for technology

Services

BURN Position^®
Brand DNA
Brand positioning
Brand identity design
Brand story & messaging
Merchandise

Challenge

For almost 150 years, HATZ Motorenfabrik has been a manufacturer of drive technologies, specialising in robust, reliable and innovative industrial diesel engines “Made in Germany”. But how can a heritage brand translate its strengths into a modern, future-ready identity without losing its roots?

Solution

Together with the Hatz team, we strategically re-energised the brand – with the BURN Position® as the foundation. In focused workshops, mission, vision, purpose and values were developed and translated into a clear brand story. The next step was visual refinement: typography, colour palette, imagery and layout were streamlined and gently modernised. “Creating Power Solutions since 1880” expresses the renewed confidence of this long-established brand.

Result

Today, HATZ presents itself as what it is: a brand with tradition that drives the future. The sharpened brand forms the foundation for all touchpoints: from the new website to product and corporate presentations. The new look – including a merchandise shop and a modernised corporate design – strengthens self-understanding internally and brand trust externally.