Image & Fundraising Campaign for a Non-Profit Organization
Wir wachsen zusammen.
Services
BURN Position®
Employer Brand
Brand Story & Messaging
Brand Campaign
Industries
Non-profit organization
Challenge
To mark its 120th anniversary, the aim was to create a campaign that would not only increase awareness for Kinderschutz München (Child Protection Munich), but also attract qualified professionals and ideally generate donations.
Solution
SANMIGUEL developed a campaign that ran both digitally on social media and offline on posters throughout the greater Munich area. Under the guiding idea “We grow together,” various headlines were created in combination with cheerful, individual illustrations to uniquely convey the strength that comes from diversity and community.
Result
The campaign significantly raised awareness of the work done by Kinderschutz München, leading to its continuation as a successful “spin-off” campaign.
What Our Clients Say
Dr. Anna Laux, MANAGING CHAIRWOMAN, Kinderschutz
„As a social organization based in Munich, we wanted to raise awareness of our work during our anniversary year, increase our visibility, and generate donations. The campaign we developed with SANMIGUEL reflects our vision and focus areas – modern, straightforward, and wonderfully diverse. And it works across all our communication channels – authentic and clear.
We are very happy with the result!”
