Laya

Branding and Onepager for a Travel Technology Start-up

B2B Branding Strategy UX&UI

Simply smarter.

Services

BURN Position^®
Brand DNA
Brand Positioning
Brand Identity Design
Brand Story & Messaging
Brand Manual
Brand Video
UX Strategy
User Experience Design
User Interface Design
Corporate Website
Web Development

Industries

Software
Hospitality

Challenge

The travel technology start-up LAYA simplifies the booking of travel packages for hoteliers – with a single button. For its market entry, the goal was to create a consistent brand presence that sharpens positioning and appeals to premium-segment hoteliers.

Solution

Based on the BURN Position^®, SANMIGUEL developed the brand DNA and identity of this innovative company. Rooted in the brand core “Simplicity,” a sophisticated brand presence was created, including a clear and appealing premium-look website.

Result

Simplicity matters: With its visionary approach, the company raised €4 million in seed capital and received several awards such as Deloitte Technology Fast 50 and Forbes AI30. Renowned hotel chains like Marriott were among the first clients. Thanks to its strong brand foundation, the company was successfully acquired by a strategic investor in December 2022.

A Strong Start

Every bold vision deserves a clear path. We advise with honesty, insight, and zero pressure.

Let’s Start the Conversation

Geschäftsführer:in Manuela Albu Sanmiguel und Hans Albu Sanmiguel

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Inspire change.

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A strategic brand agency for brand strategy, design, and user experience. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.

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Auszeichnung „German Design Award 2024“ für SANMIGUEL als strategische Designagentur für exzellente Gestaltung

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