Brand Strategy and Rebranding for an Online Shop
A New Feeling
Services
BURN Position®
Brand DNA
Brand Positioning
Brand Identity Design
Brand Story & Messaging
Brand Manual
Industries
E-Commerce
Challenge
How do you turn a retail lingerie online shop into an emotional brand with a specific target audience and an empathetic message?
Solution
SANMIGUEL helped the online shop ONMYSKIN achieve a strong, distinctive positioning and completely redesigned its brand identity. Centered around the brand essence “A new feeling,” a premium brand appearance was created, supported by a sensitive and resonant brand story.
Result
More story, more emotion, more sensuality. ONMYSKIN now stands not only for high-quality lingerie, but as an invitation to all women to be themselves and embrace their unique femininity.
What Our Clients Say
Lisa Fischer, Director E-Commerce ONMYSKIN
“It’s remarkable how the SANMIGUEL team manages to uncover the true essence of a brand through their BURN process. The result didn’t just inspire us — it reaffirmed what we truly stand for. Thank you for your persistence and outstanding design quality!”
