Branding and User Experience for a Helpdesk System.
Business services, human to human.
Services
BURN Position®
Brand DNA
Brand Positioning
Brand Identity Design
UX Strategie
User Experience Design
User Interface Design
App & Customer Portal
Business Sectors
Software
IT
Challenge
The open-source helpdesk system OTOBO has long impressed with its powerful combination of proven OTRS functionalities and deep technical expertise. Now, the OTOBO team set out with a clear vision: to make the brand’s core values not just visible—but truly tangible and meaningful to every user.
Solution
Starting with the BURN Position®, SANMIGUEL partnered with the ambitious team at Rother OSS to define and sharpen OTOBO’s brand positioning. The core principles—openness and flexibility—became the foundation for the UX concept and user interface design. The result: an intuitive application that brings the brand to life while presenting complex information in a way that feels light, clear, and easy to navigate.
Result
Built by people, for people. With the user at its core. Today, the functional code behind the helpdesk shows its friendly face to the world—making the OTOBO brand not just usable, but truly feelable.
What Our Clients Say
Stefan & Margrit Rother, CEOs OTOBO Helpdesk
„With professionalism and flair, the SANMIGUEL team helped us distill our ideas and visions to the core – and then brought them to life with brilliance and a wink – both in the branding and the new customer interface. We feel very comfortable with the successful combination of aesthetics and functionality and have already received a lot of positive feedback. A bull’s-eye – thank you!“
