Concept Case – Circular Economy Platform for E-Bikes

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Services

Digital Strategy
UX Strategy
User Experience Design
Prototyping
User Interface Design

Challenge

Rebike had a strong offering, but it was digitally fragmented—subscriptions, shop and rentals sat side by side with no connection. For customers, that meant having to figure things out first instead of being able to act intuitively. At the same time, the biggest lever remained invisible: the circular economy behind the business model. Our challenge was to radically simplify the experience, intelligently connect all models, and make circularity visible as a clear business driver.

Solution

We developed an integrated platform from three separate offerings and, for the first time, made the circular economy visible digitally as a holistic experience. The starting point was consistently user-centred: needs instead of categories. This created a platform logic that enables seamless switching between subscription, purchase and rental—simple, intuitive and clear at a glance. At the same time, Rebike’s brand was re-energised: as an enabler of sustainable mobility that connects all options.

Results

The new platform made the circular business model tangible as a holistic experience for the first time.
Selected features were integrated directly and validated in live operation.
This led to significantly higher engagement across the entire customer journey.
At the same time, conversions increased because the added value for users was immediately clear.

The result: more reach. More conversions. More sustainability.