Stop being ignored! Free B2B Positioning Playbook.
Stop being ignored! Free B2B Positioning Playbook. Stop being ignored! Free B2B Positioning Playbook. Stop being ignored! Free B2B Positioning Playbook.
Brand Activation for an Innovative B2B Fintech
TAXDOO and done.
Services
BURN Position®
Brand Positioning
Brand Identity Design
Corporate Website
UX & UI Design
Brand Video
Brand Asset
Challenge
TAXDOO is a leading B2B fintech based in Hamburg that supports companies across Europe with automated VAT processing, financial accounting, and compliance. The platform connects transaction data from marketplaces, shops, and ERP systems and transforms it into legally compliant reports—digital, efficient, and scalable. Whether mid-market or enterprise: TAXDOO enables cross-border commerce with maximum transparency and minimal effort.
TAXDOO had grown as a company—but its brand presence remained bland. The brand felt functional but interchangeable, revealing little of its technological power and strategic relevance. The market lacked visibility, profile, and recognition. Customers understood too little about what TAXDOO actually stands for—and what sets the platform apart from others. It lacked clarity, conviction, and the courage to confidently showcase its own potential.
Solution
Following the motto “Out of the sea of sameness,” SANMIGUEL developed a brand identity that is loud, clear, and distinct—but with style. The new branding is bold, to the point, modern—with conviction and a touch of audacity. The goal was not just to communicate digital solutions, but to create a brand that embodies change: courageous, ambitious, and future-oriented.
Result
Anyone declaring war on bureaucracy needs branding that doesn’t mince words. The new Brand Identity transforms TAXDOO into a brand with conviction, clarity, and impact. The presence articulates what the company truly delivers: solving bureaucracy smartly instead of managing it—bye, bye bureaucracy. A brand that makes complexity simple—while remaining confident. TAXDOO and done.
The Movie
The full film. In color, with sound—and full of TAXDOO vibes.
Watch now and experience the brand as it truly is: smart, fast, likeable.
What our clients say
Dr. Roger Gothmann, Co-Founder & CEO, TAXDOO
“Hans, what a moment! We shared the new brand video with the entire team at the All-Hands – absolute goosebumps. Emotional, courageous and the perfect conclusion to an impressive brand journey. Great respect to you and your team. You have not only shown what TAXDOO does – but what we stand for: Clarity. Energy. Attitude. Let’s go.”
Clarity Through Design: Infographics That Strengthen Brands
CEO – Hans A. Sanmiguel
The significance of strong, brand-oriented infographics lies in their unique ability to distill complex content clearly and comprehensibly to the point. Especially in PowerPoint presentations and with products requiring explanation like TAXDOO, concise visual representations are indispensable. With thoughtful design and clear messaging, these infographics help communicate technological complexity simply, tangibly, and intuitively.
Strong infographics act as brand amplifiers: They create recognition, strengthen brand identity, and anchor important messages sustainably with the target audience. At TAXDOO, they exemplify how data is automatically connected, intelligently processed, and prepared tax-ready—in short: They make complex solutions understandable, attractive, and memorable.
What our clients say
Andreas Schneble | Head of Marketing
“The collaboration with Hans and SANMIGUEL was a turning point for us. We have not only rethought our brand – we have activated it together. With a clear strategy, tech-driven energy and emotional sharpness, we have made TAXDOO a courageous, future-proof brand that makes our values and our drive visible. Clear. Self-confident. Full of momentum. Out of the UNIFORMITY.”
10 Questions for Andreas Schneble
What was the central challenge that provided the impetus for the brand relaunch?
As TAXDOO grew significantly, we realized that our previous brand presence could no longer keep pace with our own standards. We appeared functional but interchangeable, and our actual power wasn’t visible. It was clear: We needed a clear, strong branding that conveys our technological strength and strategic relevance.
What criteria were decisive for you in selecting a partner for the relaunch, and why did you ultimately choose SANMIGUEL?
For us, it was crucial that a partner understands and can activate our drive, our ambition, and our courage to change. SANMIGUEL convinced us immediately: strategically clear, creatively bold, and above all visionary. They brought the courage we were looking for in our brand—that was decisive.
How would you describe the collaboration with SANMIGUEL in three words?
The right mindset. Clear. Transformative.
Were there special moments or aha experiences during the process that were formative for you?
An absolute goosebump moment was definitely when we showed the brand video for the first time internally at the All-Hands Meeting. That moment demonstrated how much emotional clarity and energy is in the brand—the entire team was thrilled and felt what we truly stand for.
How has the new brand understanding internally affected your employees, customers & partners and their perception of the brand?
Even though we’re still at the beginning of rolling out the new brand—the launch is planned for Q3—we already feel the power within it. An absolute goosebump moment was when we showed the new brand video for the first time at the internal All-Hands Meeting. The reaction? Almost a standing ovation. In that moment, it became clear how much emotional clarity, energy, and shared drive is in our new brand identity. The team didn’t just see what we do—they felt what we stand for. And that’s exactly the feeling we now want to convey externally—to our customers, partners, and the market.
How are your customers and partners reacting to the new brand presence? Is there feedback that particularly surprised or pleased you?
The reactions are fantastic: We’re receiving tremendous support for finally making visible who we are—loud, clear, and bold. I was particularly pleased by the feedback that the brand now truly makes the difference tangible and clearly sets us apart from other platforms.
What exactly does the claim “TAXDOO and DONE” symbolize for you in the context of your company mission?
“TAXDOO and DONE” captures our mission to the point: making complex tax processes for digital business models as simple, automated, and reliable as possible. For our customers, this means: less effort, more clarity—and the good feeling that everything is taken care of. Fast. Secure. DONE.
To what extent does the new branding support you in strengthening your positioning as an innovative technology platform?
Our branding clearly and distinctly conveys our technological ambition and innovative power. The bold, modern presence underscores that we are technologically leading and not just managing existing processes, but creating real change.
What long-term effects do you hope for from the new Brand Identity for TAXDOO’s future?
Long-term, we expect the new Brand Identity to position us even more clearly and help us permanently differentiate ourselves from competitors. We want to further strengthen the brand, increase visibility, and attract both customers and talent who want to make an impact with us. TAXDOO and done!
