Employer Branding for Bavaria’s Metal Industry Employers’ Associations
Bayern.
Stark gemacht.
Services
BURN Position®
Employer Brand
Story & Messaging
UX Strategy
User Experience Design
User Interface Design
Corporate Website
Web Development
Industries
Industry Association
Challenge
How can we create a career website that appeals to potential applicants, presents us as a modern and attractive employer, and conveys our values and convictions clearly?
Solution
Under the motto “Bayern. Stark gemacht.” (“Bavaria. Made Strong.”), SANMIGUEL developed a bold employer branding campaign and a brand-new career website for bayme, vbm, and vbw.
These employer associations stand not only for economic interests, but also for strong values such as community-driven thinking and action. The employer branding and website reflect these principles and showcase meaningful development opportunities for future employees.
Result
More applicants, stronger employee retention, and an enhanced employer image – the new employer branding delivers value on multiple levels and is now firmly embedded in the organization.
What our Clients say
Stefanie Zormaier, Managing Director, Head of Operations, Marketing & ICT – bayme vbm vbw
„SANMIGUEL has been supporting us in the field of employer branding for several years and guided us through this project with professionalism and focus from start to finish. The result is an outstanding and emotional employer branding campaign combined with an engaging, high-performing careers page. From the initial concept to technical implementation, we could always rely on SANMIGUEL’s consistently high quality. Thank you for the great collaboration!“
