Branding, Website, and UX & UI for a Business Intelligence Software Solution.

More insights.
Better decisions.

Services

BURN Position^®
Brand DNA
Brand Positioning
Brand Identity Design
Brand Story & Messaging
Brand Manual
Brand Assets
UX Strategie
User Experience Design
User Interface Design
Corporate Website
Web Development

Business Sectors

Software

Challenge

Value Chain Solutions is a software company that optimizes B2B value chains through a range of digital solutions. To better communicate the complexity of its offering, the brand underwent a strategic redesign and website relaunch—bringing clarity, structure, and focus to a highly technical subject.

Solution

Based on the BURN Position^® method, SANMIGUEL developed the strategic brand direction and identity for this forward-thinking tech company. Guided by the core idea “Transparency creates efficiency,” the result was a bold, digital-first brand presence that makes the value and relevance of complex products clear and compelling.

Result

Both the website and the redesigned user interface now consistently reflect the brand’s identity. The result: a modern corporate site with a distinctive user experience and a user-centered, cohesive, and contemporary software interface—designed to engage customers and guide them seamlessly into the digital world of Value Chain Solutions.