Branding that hits. More than just “nice.”

Start with a clear brand analysis – and find out how strong your brand really is. The Brand Check shows you where you stand, where hidden potential lies, and how you can differentiate yourself from the competition.

Brand Check

How well does your brand design communicate your strategy?
Get a well-founded brand analysis – from strategy to visual impact.

Why the Brand Check?

Clarity beats gut feeling. Strengthen your brand – data-driven.

Intuition is good. But strong brands don’t come from gut feeling alone. With the Brand Check you get a well-founded potential analysis of your brand – from positioning to design to brand impact. This way, you can see at a glance how visible, consistent, and relevant your brand is perceived in the market.

Your benefits

With the Brand Check, you gain clarity & power for your brand.

Clear diagnosis

Where does your brand stand
compared to competitors?

Strategic recommendations

Which steps create
noticeable impact?

Fast implementation

Insights you can
use immediately.

100% tailored

No generic evaluation – just real brand know-how.

Is your company not getting the attention it deserves?

Then it’s usually not the product or performance – it’s how your brand is perceived.

Because visibility doesn’t happen by itself. It’s the result of clear brand leadership, consistent communication, and a strategy that turns your brand into a true differentiator.

We show you how a precise brand analysis and sound positioning ensure your brand is seen, understood, and remembered – nationally and internationally.

3 steps to a strong brand

How the Brand Check works – simple, fast, precise.

Fill out the form

Tell us briefly who you are and what’s on your mind.

Analysis by our team

We review how strongly your brand is currently performing.

Results & consultation

You receive your individual brand report and recommendations to unlock your full potential.

In just 3 weeks, you’ll receive a clear assessment of your brand – with concrete next steps.
Fast. Efficient. Impactful.

Brand strategy meets design power.

The Brand Check is based on the BURN Position® Method – our strategic framework that has helped numerous companies position their brands clearly and strengthen them measurably.

From industry to SaaS, from SMEs to scale-ups: We help brands be seen, understood, and loved.

Trust & expertise

Dr. Roger Gothmann, Co-Founder u0026 CEO, TAXDOO

“Hans, what a moment! We shared the new brand video at the all-hands with the entire team – absolute goosebumps. Emotional, bold, and the perfect finale to an impressive brand journey. Huge respect to you and your team. You didn’t just show what TAXDOO does – you showed what we stand for: Clarity. Energy. Conviction. Let’s go.”

Elke woessner-probst, vp global marketing, zvoove

“SANMIGUEL guided us through a structured process for the brand and web relaunch and was a valuable sparring partner for strategic decisions. The result is a clear brand architecture, great emotional branding, and a website that effectively speaks to our customers. Thank you for the inspiring collaboration!”

Oliver Schmidt, Head of Marketing ORGADATA

“We are very proud of our new brand presence!
The brand process with SANMIGUEL was productive, intense, and inspiring. I was especially impressed by the BURN session, where we created the foundation for the entire branding with ‘Winning together’. As a gatekeeper and catalyst, the SANMIGUEL team supported us from the first kickoff through brand workshops, the brand book, asset creation, and all the way to the rollout campaign. Our new corporate identity was embraced internally with enthusiasm and has already made a statement internationally. Thank you to the entire team for the great collaboration!”

Andreas Schneble | Head of Marketing

“Working with Hans and SANMIGUEL was a turning point for us. We didn’t just rethink our brand – we activated it together. With clear strategy, tech-driven energy, and emotional sharpness, we turned TAXDOO into a bold, future-ready brand that makes our values and drive visible. Clear. Confident. Full of momentum. Out of the sea of sameness.”

Section 5 – About SANMIGUEL

Hans A. Sanmiguel, Gründer und CEO, mit einem freundlichen Lächeln, verschränkt die Arme und trägt eine moderne Brille und eine Smartwatch. Er trägt ein schwarzes Hemd vor einem schlichten weißen Hintergrund.“

Ready to make your brand shine?

We burn for brands with conviction, clarity, and impact. Let’s spark it – for relevance, differentiation, and sustainable growth.

Section 6 – CTA

Take the first step toward a brand that delivers results.

Start now with the free Brand Check and get your individual brand analysis – clear, well-founded, actionable. No subscription, no fine print. Just real insights.

Short mini FAQs in the glossary: When there are only 2–3 very typical questions per term.

What exactly is the Brand Check?

The Brand Check is our free brand analysis for companies that want to know how strong their brand really is.

We review perception, consistency, and differentiation – and show you where you stand today and what potential your brand has.

Who is the Brand Check for?

For companies that want to strategically evolve or sharpen their brand – whether it’s a startup, an SME, or a B2B brand with established structures.

The check is especially helpful if you want to realign your brand design, your positioning, or your communication.

What happens after I fill out the form?

After you sign up, our team analyzes your brand based on key criteria – from brand strategy to design to digital impact.

Within a few days, you’ll receive an individual evaluation with clear recommendations on how to strengthen your brand impact in a targeted way.

Is the Brand Check really free?

Yes. The Brand Check is completely free and non-binding.

It’s an entry point to show you real value – not an automated standard report, but a well-founded assessment by brand specialists.

Why should I do the Brand Check with SANMIGUEL?

Because we don’t just design brands – we think strategically.

The Brand Check is based on the BURN Position® Method, our proven framework for building, designing, and leading brands.

This is how we create clarity, focus, and impact – from analysis to execution.

How is the Brand Check different from the BURN Workshop?

The Brand Check is your entry point – a well-founded baseline assessment.

In the BURN Workshop we go one step further: We develop your brand strategy, values, design principles, and story together.

In short: The Brand Check shows you where you are – the workshop helps you where you want to go.

How long does the evaluation take?

Usually 3–5 business days, depending on your brand’s complexity and scope. You’ll receive personal feedback including clear recommendations for action.

What do I get from the Brand Check, specifically?

Clarity. Direction. And confidence in your decisions.

You’ll see whether your brand presence truly reflects your strategy – and get concrete impulses for how to improve design and communication in a targeted way.

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Measure today,
what matters tomorrow.

Building Market Leaders.

Hola – We are SANMIGUEL

A strategic brand agency for brand strategy, design, user experience and development. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.

Contact Us

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