We make brands stronger: with strategy, clarity, and impact.

Start with a free potential analysis and discover how your brand wins new customers and stands out from the competition.

Brand Check

Whether it’s brand consulting, positioning, or employer branding: we’re here to help brands shine.

Section 1 –
Problem / Pain Section

Growth has stalled? Ads aren’t performing? Sales stuck in explanation mode?

In short:

“Many B2B brands lose market share because their brand strategy is unclear.”

“Customers don’t understand what you stand for.”

Find out where your brand stands in 30 minutes.

Section 2 –
Solution / Value Proposition

With the Brand Check, you gain clarity & power for your brand

  • 3–4 bullet points that make the benefits of your method (BURN Position®) instantly tangible:
    • Clarity on your brand positioning.
    • A strategic roadmap for growth.
    • Differentiation from the competition.
    • A strong foundation for marketing & sales.

A clear brand core that convinces

Your company is understood at a glance—by customers, partners, and applicants.

Consistency instead of chaos

All touchpoints speak one language. From the pitch deck to the campaign—everything supports the brand.

More performance in marketing & 

Better ads. Stronger conversions. Sales out of explanation mode.

Fast results that make an impact

In just 3 weeks, you’ll have a roadmap for a brand that drives growth.

Is your company not getting the attention it deserves? Burning marketing budget with nothing to show for it? Does the competition offer basically the same thing?

We’ll show you how to position your brand successfully in the market—nationally and internationally—through a precise brand strategy and consistent brand management.

In 3 steps to Brand Echo®

How does the Brand Check work?

A stronger brand in 3 steps

Fill out the form

Share the key basics with us in 2 minutes—and your analysis will get started right away.

We collect your KPIs, benchmark you against competitors, and also review your website. Result: solid insights within 48 hours.

Start for free – no risk
Data collection & analysis

We collect your KPIs

We benchmark you against competitors and also review your website. Result: solid insights within 48 hours.

Receive your results

A personal explanation in a video

A call with clear recommendations plus the Brand Echo Report (PDF).

In just 3 weeks, you’ll receive a clear assessment of your brand—plus concrete next steps.

Sektion 4 – Trust / Social Proof

Dr. Roger Gothmann, Co-Founder & CEO, TAXDOO

“Hans, what a moment! We shared the new brand video with the entire team at the all-hands—absolute goosebumps. Emotional, bold, and the perfect finale to an impressive brand journey. Huge respect to you and your team. You didn’t just show what TAXDOO does—you showed what we stand for: clarity, energy, and conviction. Let’s go.”

Elke woessner-probst, vp global marketing, zvoove

“SANMIGUEL guided us through a structured brand and web relaunch process and was a valuable sparring partner in strategic decisions. The result is a clear brand architecture, powerful emotional branding, and a website that speaks to our customers in a goal-oriented way. Thank you for the inspiring collaboration!”

Oliver Schmidt, Head of Marketing ORGADATA

“We’re very proud of our new brand presence!
The brand process with SANMIGUEL was productive, intense, and inspiring. I was especially impressed by the BURN session, where ‘Winning together’ laid the foundation for the entire branding. As gatekeepers and idea catalysts, the SANMIGUEL team supported us from the first kickoff through brand workshops, brand book and asset creation, all the way to the rollout campaign. Our new corporate identity was embraced internally with enthusiasm and has already made an international statement. Thank you to the whole team for the great collaboration!”

Andreas Schneble | Head of Marketing

“Working with Hans and SANMIGUEL was a turning point for us. We didn’t just rethink our brand—we activated it together. With clear strategy, tech-driven energy, and emotional sharpness, we turned TAXDOO into a bold, future-ready brand that makes our values and our drive visible. Clear. Confident. Full of momentum. Out of the sea of sameness.”

Sektion 4 – Kurz zu SANMIGUEL

Hans A. Sanmiguel, Founder and CEO, smiles warmly with arms crossed, wearing modern glasses and a smartwatch. He is wearing a black shirt against a simple white background.

Ready to make your brand shine?

We burn for brands with conviction, clarity, and impact. Let’s spark the momentum—for relevance, differentiation, and sustainable growth.

Sektion 5 – CTA

Take the first step toward a brand that delivers.

Short mini FAQs in the glossary: If there are only 2–3 very typical questions per term.

Short mini FAQs in the glossary: If there are only 2–3 very typical questions per term.

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Short mini FAQs in the glossary: If there are only 2–3 very typical questions per term.

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Short mini FAQs in the glossary: If there are only 2–3 very typical questions per term.

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Building Market Leaders.

Hola – We are SANMIGUEL

A strategic brand agency for brand strategy, design, user experience and development. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.

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