Brand agency for strategy, design, and digital experiences — born in Munich.

A company becomes a brand by building a clear identity, a unique position, and consistent communication. As a brand agency, we guide this transformation by uncovering the company’s values, goals, and audience — and shaping a tailored brand strategy from the inside out. With strategic direction and consistent execution, we turn businesses into brands that are not only seen, but remembered and trusted. That’s the foundation for long-term success.

At SANMIGUEL, our process is clear, structured, and built for impact. We work through four key phases: Strategy, Attract, Activate, and Grow. It starts with deep discovery. We analyze the company, its audience, the market, and the competition — uncovering insights that matter. Using our proprietary BURN Position^® Method, we define a sharp positioning and a custom brand strategy that reflects the company’s values, vision, and goals. Then comes expression. We craft the brand’s visual and verbal identity — from the logo and corporate design to messaging and tone of voice. Once the foundation is built, we move into implementation: internal brand training, communication guidelines, and seamless integration into marketing. The next step is activation. With a smart content strategy and focused marketing efforts, we bring the brand to life — consistently and across all channels.

Finally, we scale. We optimize brand leadership, define a clear brand architecture, and strengthen your employer brand. Our goal isn’t just to launch your brand — it’s to make it grow, stay relevant, and become magnetic to both customers and talent.

We start with a deep dive into your market, audience, and competitors — to uncover what makes your brand truly different. From there, we craft a brand strategy that sharpens your positioning and defines bold, clear messaging. With distinctive design, a unified tone of voice, and targeted communication, we create a brand presence that’s visually striking and strategically on point. But we go beyond recognition — we aim for resonance. We shape brands that connect emotionally, stay memorable, and stand apart where it matters most.

The result? A brand that’s not just different — but unmistakable.

At SANMIGUEL, we work with precision and purpose — guided by a clear, structured process. Our proprietary BURN Position^® Method ensures brand strategies that are not only efficient and focused, but built to last. We move fast, but never at the cost of depth — delivering sharp results that clarify identity and fuel long-term success.

We don’t just consult — we collaborate. Always at eye level. With substance, clarity, and zero fluff. And yes, we believe branding should be serious business — but also seriously fun. We bring energy, honesty, and a little spark of joy into every step of the process.

That’s what makes us the kind of partner you can count on — strategically and humanly.

The BURN Position^® Method is a strategic process designed specifically for B2B brands — offering a clear, structured, and highly efficient path to building a powerful brand identity. It defines every essential aspect of the brand with precision and unifies them into one cohesive, compelling narrative.

By blending strategic positioning, creative branding, and purposeful execution, the method turns brands into emotional powerhouses and effective growth drivers. The result is a brand that speaks to both the head and the heart — relevant, resonant, and built for long-term visibility and impact.

Thanks to its lean and focused approach, the BURN Position^® Method leads to strong, value-creating brands — fast and with purpose.

Absolutely. At SANMIGUEL, we don’t just shape strategy — we bring it to life. From designing brand experiences and rolling out a full corporate identity to guiding launch campaigns, crafting communication assets, and aligning your marketing and sales channels — we’re with you every step of the way.

We also offer internal brand training to ensure your team lives the brand — consistently, inside and out. Our support spans the full journey: from strategy to execution. Because a brand only works when it works in the real world — and we make sure it does.

At SANMIGUEL, we make sure your team doesn’t just understand the brand — they feel it. We design powerful internal communication initiatives that bring your strategy to life from the inside out. This includes immersive workshops that communicate the brand’s values, goals, and key messages, as well as clear, visually compelling brand manuals that keep everyone aligned.

To create real emotional connection, we can launch internal campaigns that introduce the brand in ways that are tangible, engaging, and fun. One standout moment? A launch event where employees are welcomed into the new brand world — complete with a Goodie Bag full of fresh merch and meaningful touchpoints.

The goal: turning your team into true brand ambassadors. Energized. Aligned. Ready to live the brand, every single day.