Agency for Corporate Design & Branding

Strong branding is the foundation of every successful brand. It defines who you are, what you stand for, and how you show up — visually and verbally. With a clear strategy and unified design, we help brands show up authentically, distinctively, and with purpose — from the first idea to full execution. The result? A consistent brand experience that builds recognition, earns trust, and excites the right audience.

When brands evolve, we lead the way. Whether you’re repositioning, entering new markets, or responding to shifting conditions, we guide brands through meaningful rebrands — with sensitivity and respect for the culture that already exists. We help you realign, reconnect with loyal customers, and reach new audiences — building a future-ready brand that stands strong.

With our proven BURN Position^® Method, we ensure the process is driven from the inside out — focused, efficient, and built to last. From strategic repositioning to design execution and campaign roll-out, we guide you every step of the way — for branding and rebranding that not only looks good, but moves people.

Corporate design is more than just a pretty face. It’s the visual language that brings your brand’s identity and values to life — with clarity, consistency, and impact. We work closely with our clients to understand what their brand stands for. From there, we craft a visual identity that tells that story — clearly and confidently. From logo design to color palettes, typography to graphic elements and imagery — we build holistic design systems that make brands stand out and stay recognizable. Our design concepts are built to flex — working seamlessly across all channels, from print to digital. The goal? A strong, unified visual identity that builds recognition, boosts visibility, and strengthens brand loyalty — wherever your brand shows up.

A clear brand identity is the heart of every successful brand. It shapes how people see you — visually, verbally, and emotionally.Using our proven BURN Position^® Method, we define the core elements of your brand’s identity: values, vision, mission, and personality.

From there, we craft a distinctive visual world — logo, color palette, typography, imagery, and design guidelines — built to make your brand instantly recognizable. But great brands are more than visuals. That’s why we also develop your brand’s voice — defining the right tone and messaging to bring your identity to life across every touchpoint.

The result: An authentic, memorable brand identity that builds trust, drives recognition, and connects emotionally with your audience — everywhere your brand shows up.

Great brand communication brings your identity to life — clearly, consistently, and with meaning. It tells the right story, speaks directly to your audience, and creates connections that last. We define your tone of voice, craft sharp key messages, and shape your communication across every channel — from social media and brochures to out-of-home campaigns. The result? A cohesive brand presence that makes your identity both visible and tangible — in words, visuals, and every experience you create.

A great brand story gives your brand its voice, its personality — and its power to connect. It defines what you stand for, what makes you different, and why people should care. A clear, authentic narrative creates emotional connections that build loyalty, inspire teams, and position your brand for long-term success. It’s the thread that ties all your communication together — making sure your message not only reaches the right people but actually moves them.

Using our BURN Position^® Method, we develop your brand’s tone of voice, craft a distinctive brand story, and define sharp, purposeful messaging. We shape how your brand speaks, sounds, and shows up — from big-picture storytelling to the smallest detail. Your tone of voice ensures every message feels consistent and authentic — across campaigns, content, and customer conversations.

The result: Brand communication that not only informs but inspires — inside and out. It builds trust, drives recognition, and anchors your brand in the minds of your audience.

The right name and a bold tagline are the keys to making your brand stick. They capture attention, build trust, and stay top of mind.

Our proven naming process helps you craft a name that’s unique, memorable, and impossible to confuse with the competition. We develop names that stand out, are easy to say, easy to spell, and designed to be remembered. Using creative techniques like brainstorming, wordplay, and linguistic analysis, we craft names that reflect your identity, values, and audience — and we check legal availability to keep your brand safe from conflicts.

Your tagline brings your message home. In just a few words, it captures what you stand for, sparks emotion, and creates instant differentiation. Together, we craft a statement that inspires — and lasts.

A brand manual — also known as a brand style guide — defines the rules and standards for keeping your brand consistent across every touchpoint. We create comprehensive brand manuals that document every key element of your brand: logo design, color palette, typography, imagery, tone of voice, and messaging guidelines. Complete with clear rules, real-world examples, and practical tips, your manual makes it easy for anyone to apply your brand correctly — across channels, teams, and markets.

As your go-to reference, the brand manual ensures your brand shows up consistently and professionally — every time, everywhere. It’s a vital tool for your team, your partners, and anyone bringing your brand to life.

A brand rollout is the process of bringing a new or refreshed brand to life — across every channel, touchpoint, and audience interaction.

We guide you through every step of the rollout, carefully planning and coordinating the launch to ensure your brand shows up consistently and confidently from day one. Depending on the scale and complexity, a brand rollout may unfold over weeks or months — requiring alignment across teams, departments, and external partners. We manage that process end-to-end, making sure every move feels seamless and every moment feels on-brand. To maximize the impact of your relaunch, we also design and execute dedicated rollout campaigns — turning your rebrand into a marketing moment that grabs attention, excites your audience, and creates a memorable brand experience.

The result: a rollout that not only launches your brand — but makes it impossible to miss.

A brand video is one of the most powerful tools to bring your brand’s story to life — dynamically, emotionally, and with lasting impact. Whether it’s used on social media, as a statement-making website opener, or as part of a live event — a brand video grabs attention and makes your message unforgettable.

We create custom brand videos designed to strengthen emotional connection, boost brand awareness, and build trust with your audience. We showcase what makes your brand unique — bringing your personality and message to life in an authentic, captivating way. Through thoughtful storytelling, distinctive style, and visual craft, we create brand videos that move people — and deliver measurable value for your business.

A corporate design agency like SANMIGUEL helps businesses build a strategic, distinctive, and recognizable visual identity. Strong corporate design creates clarity, communicates your values, and ensures a consistent brand presence across all touchpoints — from your website and business materials to marketing campaigns.

In B2B, trust is everything. Professional design helps you project credibility, showcase expertise, and stand out from the competition. We also make sure your new design rolls out smoothly and stays consistent over time — inside and out. Bottom line: We make your brand visible, memorable, and impossible to ignore.

Corporate design is the visual identity of your company — from your logo, colors, and typography to imagery, layouts, and design elements. It drives recognition, consistency, and professionalism across all your communications.

For B2B companies, great design is more than just a nice-to-have. It’s essential for building trust, signaling expertise, and standing out in a competitive landscape. In markets where products and services can feel technical or complex, strong design makes your offer clearer, more relatable, and more engaging.

A unified design system creates a consistent brand experience across every touchpoint — from your website and sales materials to presentations and trade show appearances.

In short: Great corporate design makes your B2B brand more visible, more credible, and more memorable — helping you strengthen your position and win in the market.

Corporate design shouldn’t stand still. It needs to grow with your business and evolve with the market. A refresh or redesign makes sense when:

• Your brand feels outdated – An old-fashioned look can slow down innovation and hold you back.
• Your strategy has shifted – New markets, audiences, or a new positioning often require a new design language.
• Your brand feels inconsistent – If your design lacks coherence or doesn’t work across digital channels, it’s time to realign.
• You’re blending in, not standing out – If your brand feels replaceable, a new design can help you sharpen your edge.
• You’re navigating mergers, acquisitions, or a rebrand – Unified design brings clarity and alignment across the business.

If your corporate design no longer reflects who you are, what you stand for, or where you’re headed, it’s time to evolve. A strong, modern visual identity makes your brand future-ready — and impossible to ignore.

Corporate design is more than just a nice-looking logo — it’s the visual foundation of your brand. When developed strategically, it drives recognition, sets you apart from the competition, and ensures a consistent brand experience across every touchpoint.

Why it matters:

• Stronger Positioning
  Smart design makes it clear what you stand for — building trust and credibility.
• Consistency & Professionalism
  Unified design across your website, presentations, products, and campaigns amplifies your brand’s impact.
• Clear Market Differentiation
  A distinctive visual identity helps you stand out — and stay top of mind.
• More Efficient Communication
  Design guidelines save time and resources across marketing and sales teams.
• Long-Term Recognition
  A strong visual identity sticks — strengthening your brand for the long haul.

In essence, a strategically developed corporate design makes your business visible, credible, and memorable — setting the stage for lasting success.

Corporate Identity (CI) is the complete personality of your brand — what your company stands for, how it thinks, acts, and communicates. It includes your strategy, values, voice, and culture.

Corporate Design (CD) is one part of that identity — the visual expression of who you are. It’s your logo, colors, typography, imagery, and graphic elements — everything that makes your brand recognizable and consistent.

So, What’s Relevant for Your Business?

You need both.
Corporate Identity defines what you stand for.
Corporate Design shows how you show up in the market.

👉 A great design without a clear identity feels empty.
👉 A great identity without consistent design stays invisible.

Identity is the Why.
Design is the How.

Together, they build a brand that’s credible, memorable, and built to perform.

A new corporate design only works when it’s lived and applied consistently by everyone in your organization. To make the transition smooth and impactful, you need clear processes and an intentional launch.

Keys to a Successful Corporate Design Rollout:

• Create Internal Buy-In
  Involve your team early with workshops, onboarding materials, or a corporate design handbook. Make them part of the journey.
• Develop Brand Guidelines
  Provide clear documentation that makes applying the design easy and consistent for everyone.
• Launch with Impact
  Celebrate the rollout with a kick-off event, branded merch, or internal training to build excitement and strengthen connection.
• Update All Touchpoints
  Roll out the new design across your website, presentations, business materials, marketing assets, and product packaging — all at once or in phases.
• Empower Your Teams
  Provide training and practical templates so every team knows how to apply the new design with confidence.

A successful corporate design isn’t just launched — it’s embedded in your culture.

That’s how your brand stays visible, impactful, and built to last.