Your Brand Identity decides whether you blend in – or stand out.
It’s your brand’s character – felt in every interaction. Digital or physical. Internal or external. If it’s vague, you’re forgettable. If it’s consistent, you’re unforgettable – and unstoppable in the market.
A strong Brand Identity leaves no room for doubt. It shows, at first glance, who your brand is – and why it’s the right choice. It ensures your brand shows up with equal strength everywhere: on your website, in sales, in the product, in every interaction. No fluff. No compromise. Just sharp edges and strong signals.
With the BURN Position® method, we move your brand out of the mediocre middle and build the foundation for a Brand Identity that carries it all: Values, attitude, language, tone, design – brought together. Clear. Bold. Consistent. That’s how your brand becomes an experience – one that sticks and resonates.
Benefits of a Clear Brand Identity
Consistent Brand Presence
Your brand appears unified and cohesive – across all channels.
Strong Recognition
A precise visual identity that sticks – and builds trust.
Real Differentiation
A distinct profile that sets you apart from the competition.
Clarity for Teams
Everyone knows what the brand stands for – and how to bring it to life.
Simplified Communication
Brand messages become easier to craft and more targeted.
Foundation for Growth
A strong Brand Identity creates confidence for future market moves.
Sometimes you need a clear identity from day one. Sometimes, just a bold refresh. Whether you’re building from scratch, scaling up, or shifting direction – there are plenty of good reasons to sharpen or reinvent your Brand Identity. Here are the most common ones.
Top Reasons to (Re)Create Your Brand Identity
New Brand
You’re launching a new company, product, or service – and need a sharp, strategic identity from day one.
Growth
Your brand has outgrown its shoes – new teams, markets, or services need a clearer profile.
Mergers & Acquisitions
Multiple brand worlds need to become one – with a unified voice and identity.
New Target Audiences
You’re shifting or expanding into new markets – and your brand must resonate with new needs.
Outdated Appearance
Your brand’s design, language, or behavior no longer match your strategic direction.
Lack of Internal Clarity
Teams aren’t aligned – because no one’s quite sure what the brand really stands for.
What Our Clients Say
Lisa Fischer, Director E-Commerce ONMYSKIN
“It’s remarkable how the SANMIGUEL team manages to uncover the true essence of a brand through their BURN process. The result didn’t just inspire us — it reaffirmed what we truly stand for. Thank you for your persistence and outstanding design quality!”
New to the market. Bold from day one. If you’re just starting out, you need to stand out – and matter – from the very first moment. A strong Brand Identity doesn’t just make you visible. It makes you feel right.
That’s exactly what we created for trustable: A brand that radiates confidence – and wins trust from the very beginning.
Case Study: trustable
How do you make the abstract world of compliance feel human and relatable? Together with three legal experts in corporate and tax criminal law, we created a bold new brand for a fresh consultancy – from strategic foundation to naming and visual identity.
The result: trustable – a brand that puts trust, front and center.
Your Top Questions About Brand Identity – Answered
What makes up a strong Brand Identity?
It’s more than just a logo and a few colors. A strong Brand Identity is the full package – strategy, attitude, and design, all in one powerful experience. It includes:
- Core messaging and tone of voice
- Brand values and personality
- Visual identity (logo, colors, typography, imagery)
- Behavior and presence across all touchpoints
All this adds up to a brand that feels clear, consistent, and credible – inside and out.
What’s the difference between Brand Identity and Corporate Design?
Brand Identity is the big picture: what your brand stands for, what it believes in, how it speaks, looks, and feels. Corporate Design is just one piece of the puzzle – the visual translation: logo, color palette, fonts, imagery, and design rules. In short: Brand Identity is the soul – Corporate Design is the look.
Why great design alone isn’t enough
Because without a clear strategy, even the prettiest design falls flat. It’s not about looks alone – it’s about meaning. Only when design, values, voice, and message work together, do you get a brand experience that’s not just nice – but unforgettable.
How does a Brand Identity project with the BURN Position® method work?
1. Strategy – Analysis & Brand Workshop
We kick things off with a deep dive: brand, audience, market, competitors. Then, in a strategic workshop, we define your brand’s core – values, purpose, mission, vision. This is the foundation for everything that follows.
2. Attract – Brand Design & Messaging
Next, we translate your strategy into a bold look and clear voice. Logo, color world, typography, brand messaging and tone – crafted to create a brand identity that’s instantly recognizable and emotionally resonant.
3. Activate – Rollout & Implementation
Now it’s time to bring it to life. We roll out the new identity across all relevant channels – website, sales tools, internal materials. Structured, consistent, and ready to make an impact.
4. Grow – Brand Management & Growth
Your brand is never finished. We help it evolve – with strong guidance and smart innovation to keep it relevant and ready for the future.
How long does it take to build a Brand Identity?
Typically, it takes 8 to 12 weeks – from strategy to design and messaging. But it’s not about rushing. A strong brand identity needs sharp thinking, clean execution, and room for reflection. Only then will everything click – and your brand will truly shine.
Our Agency Services: Everything Your Brand Needs.
