Click by click – a true experience
Great UX & UI happens when clear brand values, user needs, and strategic goals come together. With our BURN Position® method, we translate the essence of a brand into the digital space – creating intuitive, emotional, and future-ready experiences. Every digital interaction becomes an expression of brand identity: thoughtful, impactful, and unforgettable.
An optimal user experience is crucial to the success of digital products. It ensures that users are not only satisfied, but also able to interact with the platform efficiently, intuitively, and with genuine enjoyment.
The Impact of Great User Experience
Boosts User Experience
An intuitive and simple interface ensures users are satisfied and eager to return. Positive experiences strengthen the connection to your brand.
Creates Positive Emotions
Well-crafted design and seamless interactions foster trust and emotional connection – key to long-term user loyalty.
Meets User Needs
A well-designed UX focuses on what users truly need. With intuitive structures and seamless interactions, it enables goal completion and delivers meaningful value.
Boosts Conversion Rates
A seamless UX drives users to act. Whether it’s buying, signing up, or getting in touch – great UX turns intent into action.
Differentiation in the Market
Exceptional UX creates a competitive edge – turning usability into a powerful brand differentiator.
Good user experience (UX) and functional user interface (UI) design ensure that digital products are intuitive, efficient, and enjoyable to use. But sometimes, UX and UI no longer perform as they should. The following criteria help you recognize when it’s time for a redesign.
Outdated UX? Ineffective UI? These 6 Signs Say It’s Time for a Redesign
High Bounce Rates
If users leave your website or app quickly, it’s often a sign of frustration or lack of orientation. A clear structure and user-friendly navigation are essential to keep them engaged.
Low Conversion Rate
A declining conversion rate may point to friction in the user journey. A refined UX helps guide users more effectively toward action.
Confusing or Complicated Navigation
When navigation is unclear or complex, users get lost – and leave. Optimizing structure and flows improves usability and enhances the overall experience.
Negative User Feedback
Consistent negative feedback indicates that the user experience isn’t meeting expectations. These insights offer a valuable foundation for meaningful improvements.
Slow Load Times or Technical Issues
Performance issues frustrate users. Optimizing speed and functionality creates a smoother, more satisfying experience.
Outdated Design
If your design feels outdated, users notice. A fresh, modern look improves usability and reinforces your brand’s relevance.
What our Clients say
Christopher Siewert, Product Owner eemobility
“SANMIGUEL combines business acumen, user-centered design, and agile collaboration. This allowed us to significantly improve both development and business design. The results are outstanding outcomes that deliver real value — not only for our clients, but also for us as a company.”
More Clicks. More Leads. More Success.
A great website with optimal UX is the key to greater visibility, engagement, and conversions. With clear user guidance, appealing design, and compelling content, it becomes a true driver of success.
zvoove
The website relaunch for zvoove Germany led to a significant increase in traffic and lead generation, setting a benchmark for the other websites within the zvoove Group. At the same time, the new site translates the brand values into the digital space and brings the brand’s identity to life.
The Most Frequently Asked Questions About UX & UI
Why Is Good UX & UI Design Essential for the Success of Digital Products?
Thoughtfully designed UX & UI is a critical factor in the success of digital products because it directly impacts usability, user satisfaction, and conversion rates. Good design guides users intuitively through processes, reduces drop-off rates, and strengthens brand loyalty. It also improves accessibility, loading speed, and interaction quality—ultimately leading to higher engagement and long-term business success.
As a specialized UX & UI agency, SANMIGUEL ensures that digital experiences are not only visually appealing, but also intuitive, efficient, and user-friendly.
How Does the UX & UI Design Process Work at an Agency?
At SANMIGUEL, the UX & UI design process follows a structured, user-centered approach designed to align business goals with brand identity and user needs:
1. Analysis & Strategy
We start with our proprietary BURN Position® method to define brand identity, target audiences, and user needs as the strategic foundation.
2. Concept & Prototyping
Based on the strategy, we develop wireframes, user flows, and interactive prototypes to optimize navigation and user guidance.
3. Visual Design
The user interface is brought to life with brand-aligned aesthetics, clear design guidelines, and engaging interactive elements.
4. Testing & Optimization
We conduct usability testing, A/B testing, and gather iterative feedback to ensure the UX & UI are intuitive, efficient, and goal-oriented.
5. Implementation & Ongoing Support
We assist with implementation and continuously support improvements and feature enhancements over time.
What Role Does a UX & UI Design Agency Play in the Development Process?
A UX & UI design agency like SANMIGUEL plays a crucial role in the development of digital products by bridging the gap between strategy, design, and technology.
It creates a structured UX that aligns user needs with business goals and ensures a consistent brand experience through strong, brand-driven UI design.
The agency supports the entire process—from concept and prototyping to final implementation—and continuously tests and refines solutions to ensure maximum performance and conversion.
When Should You Consider a UX/UI Redesign?
A UX/UI redesign should be considered when usability, conversion rates, or engagement metrics begin to decline. It’s especially relevant when the current interface feels outdated, lacks responsiveness, or no longer reflects your brand values.
A redesign also makes sense during repositioning efforts, when targeting a new audience, or when adapting to new technological requirements.
A UX & UI agency like SANMIGUEL identifies weak points and develops solutions that not only modernize the visual design but also enhance the user experience—resulting in greater efficiency, better interaction, and long-term success.
How Do You Integrate Brand Strategy into UX & UI Design?
At SANMIGUEL, a specialized UX & UI agency, brand strategy is the starting point of every design process. Using our proprietary BURN Position® method, we first define the brand identity, values, and target audiences to ensure that the digital experience authentically reflects the brand.
This strategic foundation is directly translated into the user experience, user flows, and visual design – from typography and color choices to interaction design. The result is a UX & UI solution that’s not only functional, but also brand-consistent, recognizable, and emotionally engaging.
Our Agency Services: Everything Your Brand Needs.
