Your quick check for brand awareness

Brand Echo®: Measuring brand awareness for B2B companies

Do you really know how visible your brand is? With our free Brand Echo®, we show you how your brand is perceived in the competitive landscape. With clear results within 48 hours.

Clear brand-awareness facts. Instead of vague assumptions.

For B2B brands that don’t want to leave awareness to chance and actively shape their market.

In B2B, visibility drives leads. 60% of all buying decisions are made before sales is even contacted. If you’re not present at this stage, you lose – to competitors who are louder and more visible. Brand awareness is the invisible competitive advantage: it builds trust and brings leads to you instead of you having to chase them.

Our free Brand Echo® brings clarity: a fast, data-based check using our proprietary AI framework shows where your brand stands, how loud it resonates in the market, and where untapped potential lies. But we don’t rely on algorithms alone: with over 15 years of experience, we combine the results with real human intelligence. This gives you not just data, but valuable assessments, clear insights, and concrete actions to systematically increase your brand awareness.

How strong is your brand really? The check will show you.

What do you get?

Clarity instead of gut feeling: You know exactly where your brand stands – in black and white.

Direct competitive comparison: Your market position becomes transparent and comparable.

Foundation for growth: Strong brand awareness is the basis for leads, trust, and market share.

Your benefits with the SANMIGUEL Brand Echo®

Fast results

Your awareness report is ready within just 48 hours.

Human + Artificial Intelligence

We combine AI analysis with our experience and identify conversion killers across website, design, and messaging.

Concrete recommendations for action

Immediately actionable quick wins and long-term strategies to increase your visibility.

Personal presentation

We explain the results to you directly in a conversation – no standard report.

100% free & non-binding

Brand Echo® costs you nothing. Of course, we’re happy if we can support the implementation with our expertise afterwards.

Do the reality check: find out whether your brand works – and where its full potential lies.

What we specifically measure for you in Brand Echo®

Brand Echo® makes visible what you may have only suspected so far. We analyze all relevant touchpoints and show how strongly your brand is really performing. From Google search and your website to social media and market mentions: we measure how loud your brand resonates – and how much space your competitors occupy. Clear, comparable, and with immediately actionable optimization recommendations.

The KPIs of your brand awareness

Shows how actively your brand is being searched for in the market. High search volume signals awareness, relevance, and brand interest – a clear indicator of mental market presence.

Shows how strongly your brand generates attention. The share of direct and organic visitors indicates whether users deliberately seek out your brand or discover it via search engines.

Measures reach and interaction across your social channels. Likes, shares, and comments show how relevant and active your brand is in dialogue with its community.

Shows your brand’s share of total market communication. The higher the share, the more present and influential your brand is compared to competitors.

Captures how often and in which contexts your brand is mentioned in media, blogs, or networks. This provides insight into visibility, relevance, and reputation beyond your own channels.

An analysis that shows how people talk about your brand – positive, neutral, or critical. This reveals which emotions and associations your brand presence triggers in the market and how strong your brand image really is.

A clearly defined picture of your relevant target groups – with a focus on industry, company size, pain points, and motivation. This helps you understand who perceives your brand, why it is relevant, and which customer segments offer the greatest growth potential.

A compact comparison of your strengths, weaknesses, opportunities, and risks in the competitive environment. This allows you to see at a glance where your brand is well positioned and where action is needed.

Shows how visible and present your brand is for large language models (e.g. ChatGPT, Gemini, or Claude). High LLM visibility signals that your brand appears more frequently and accurately in AI-generated answers. It is driven by strong digital presence, consistent brand communication, and semantically clean content – a new indicator of brand relevance in the age of AI-powered information search.

If you’re visible here, tomorrow’s decision-makers are already finding you today.

Human Intelligence Check

We also analyze your website presence, branding, and messaging, uncover conversion killers, and provide insights that no AI alone can identify.

In 3 steps to Brand Echo®

Clear data. Clear insights.

Our evaluation shows at a glance where your brand stands – and how visible it really is in the market. All KPIs are visualized, benchmarked, and paired with concrete recommendations for action. This way, you don’t just see numbers – you understand relationships and can immediately move into strategic action.

Free awareness quick check

How visible is your brand really in the B2B tech market?

Many B2B companies invest in ads, content, and trade shows – and yet the brand remains invisible. The reason: a lack of a clear awareness strategy.

With Brand Echo®, you get a clear, data-based snapshot: SWOT, KPI summary, quick wins, and ROI assessment.

In less than 48 hours, you’ll know where you stand against the competition – and which levers you can pull immediately.

Building Market Leaders.

Hola – We are SANMIGUEL

A strategic brand agency for brand strategy, design, user experience and development. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.

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