From today’s reality to tomorrow’s potential
Being good isn’t good enough. Brands that want to shine need clarity. Character. Edge.
That’s where our BURN Position® Method comes in. Together, we unlock the full power of your brand — and turn it into a driving force for long-term success.
The Method
BURN Position®
BURN Position® is our holistic method — a streamlined process that defines every facet of your brand and seamlessly connects the dots. The result? A bold, emotional, and differentiated brand position that speaks to both the head and the heart.
The payoff: greater relevance, greater visibility — and a brand that truly stands out.
What a Strong Brand Positioning with
BURN Position® Can Do
Clear Differentiation
A strong brand position stands out from the crowd — and carves out a space that’s uniquely yours.
Stronger Customer Loyalty
Clear direction and authentic values build trust — and create deeper emotional connections with your audience.
Sharper Targeting
When positioning is precise and communication hits the mark, your brand speaks directly to the needs of your audience. That means more engagement, stronger loyalty — and new customers who feel like you were built for them.
Effective Brand Messaging
In a crowded market, clarity wins. A well-crafted brand strategy paired with focused messaging ensures your expertise stands out — and your uniqueness comes through loud and clear.
Sustainable Growth
With sharp positioning and strategic communication, your brand becomes a long-term driver of business success.
Increased Visibility
Consistent brand messaging puts you on the map — and keeps you top of mind with the people who matter.
What Our Clients Say
OLIVER SCHMIDT, HEAD OF MARKETING ORGADATA
“We’re incredibly proud of our new brand identity! The brand process with SANMIGUEL was productive, intense, and deeply inspiring. What impressed me most was the BURN Session — where we defined ‘Winning Together’ as the foundation for our entire branding journey. From kickoff to brand workshops, the brand book, asset creation, and the roll-out campaign, the SANMIGUEL team guided us as both gatekeeper and creative catalyst. Our new corporate identity was met with excitement internally — and it’s already making a statement on the international stage. Huge thanks to the entire team for the fantastic collaboration!“
Why
We created the BURN Position® to give companies a fast, focused, and efficient path to building a brand that drives real value. The method equips your brand with everything it needs to succeed — not just today, but tomorrow too. And the best part? It all happens in just a few weeks. Book your intro call today and get to know the method behind the momentum.
Frequently Asked Questions about Our BURN Position® Brand Workshop
A brand workshop is a strategic format that helps companies define their brand identity, core values, and market positioning. The goal: to clearly stand out from the competition and lay the foundation for long-term, consistent communication. It brings key stakeholders together to align on brand personality, target audiences, and unique value propositions — collaboratively and with focus.
At SANMIGUEL, our brand workshop goes further. Powered by the BURN Position® Method, it not only sharpens your strategy but also infuses your brand with emotional energy. The result? A distinctive position that speaks to both the head and the heart of your audience.
A brand workshop is especially valuable when your company is:
The BURN Position® Brand Workshop by SANMIGUEL brings clarity to your brand’s identity, values, and direction. Together, we align every key element — and lay the strategic foundation for a bold, cohesive brand presence.
The BURN Position® Workshop isn’t a theoretical seminar — it’s a focused, results-driven process built for clarity and speed. While many workshops stay vague or get bogged down in endless analysis, BURN Position® delivers structure, direction, and actionable outcomes — fast.
Using a sharp methodology and strategic prompts, we distill the essential brand elements: target audiences, positioning, identity, and more. What you walk away with isn’t a brainstorm board — it’s a crystal-clear strategy document that defines a distinct, implementable brand position.
In short: the BURN Position® Method saves time, delivers clarity, and gets your brand ready to move — precisely, powerfully, and with strategic confidence.
Our intensive workshop is built to define the core building blocks of your brand. After working with SANMIGUEL and the BURN Position® Method, companies walk away with:
Using our method, we uncover the essence of your brand. The result is the BURN Position® Strategy Paper — a sharp, strategic document that brings it all together. It serves as your north star for clear communication, confident leadership, and long-term brand success.
A successful brand workshop thrives on diverse perspectives. That’s why we recommend bringing together a cross-functional team. Typical participants include:
Our workshop is designed to involve all key stakeholders — so we can craft a brand strategy that’s not only holistic, but built to last.
The BURN Position® Workshop is the strategic starting point for everything that follows. The outcomes lay the groundwork for all next steps — from evolving your branding and communication to optimizing your digital presence. The best part? Implementation can begin immediately. With a clear strategy in hand, your brand is ready to move — seamlessly and with purpose.
Our Agency Services: Everything Your Brand Needs.
Hola – We are SANMIGUEL
A strategic brand agency for brand strategy, design, and user experience. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.
Contact UsNewsletter
Gain strategic insights into brand development, leadership culture, and upcoming market trends.
For executives who always want to stay one step ahead — one smart thought per month.
