Let’s Boost Your Applications!
If you want to attract talent today, buzzwords and benefits aren’t enough. With our BURN Position® method, we reveal what your company truly stands for – authentic, relevant, and tangible from the very first interaction.
Fruit baskets and football tables? Nice – but no longer enough. Top talent doesn’t go for the first offer. They’re looking for meaning, values, and the right gut feeling. Only companies that make their employer brand genuinely tangible – inside and out – become true talent magnets.
We develop an employer profile that’s more than just nice words.
Using our BURN Position® method, we uncover what truly defines your organization – and bring it to the point: honest, relevant, and unmistakable. Whether it’s for your career page, internal communications, or your next recruiting event – we make sure your employer brand comes from within and convinces on the outside.
Stronger Market Presence
Because your employer brand also strengthens your overall brand.
Attractive Employer Positioning
You clearly communicate what you stand for – and who you’re looking for.
More Relevant Applications
Talents instantly understand who you are – and why they belong with you.
Higher Employee Retention
Because people take pride in being part of a brand with real values.
Lower Turnover
Those who make the right choice stay – and grow with you.
Competitive Advantage
You become a go-to choice for the right candidates.
Growth & Recruitment
When you’re hiring at scale and need to attract top talent fast.
Talent Shortage
When it’s becoming harder to receive the right applications.
Unclear Employer Image
When people don’t really know what your company stands for as an employer.
Lack of Internal Identification
When teams don’t feel proud to stand behind your brand.
Rising Turnover
When great people are leaving – and replacements are hard to find.
Stronger Competitor Presence
When others in your industry are gaining ground with a clearer employer brand.
What our Clients say
Stefanie Zormaier, Managing Director, Head of Operations, Marketing & ICT – bayme vbm vbw
„SANMIGUEL has been supporting us in the field of employer branding for several years and guided us through this project with professionalism and focus from start to finish. The result is an outstanding and emotional employer branding campaign combined with an engaging, high-performing careers page. From the initial concept to technical implementation, we could always rely on SANMIGUEL’s consistently high quality. Thank you for the great collaboration!“
Employer branding doesn’t end with a website. It starts where values become visible and tangible – through words, design, and the feeling that lingers.
Our project for bayme vbm vbw shows what this can look like: a careers page as the starting point for a powerful employer brand that now resonates far beyond individual channels.
How can we create a careers website that appeals to potential applicants, presents us as a modern and attractive employer, and authentically communicates our values and beliefs?
Under the motto “Bayern. Stark gemacht.” (“Bavaria. Made strong.”), SANMIGUEL developed a bold employer branding campaign and a compelling careers website for bayme vbm vbw.
Employer branding refers to building and maintaining a strong employer brand. It’s about clearly communicating what your company stands for as an employer, what makes it unique, and why talent should choose to work there. This includes not only external communication but also the internal experience—culture, values, and daily collaboration.
Employer branding provides the strategic foundation for all recruiting activities. It defines your employer brand profile—your values, stance, and positioning with long-term impact.
Recruiting campaigns, on the other hand, are time-bound efforts to fill open positions. Without a strong employer brand, any campaign remains interchangeable. With a clear employer identity, it becomes a true magnet for the right talent.
An employer branding project with the BURN Position® Method follows a structured four-phase process:
Grow: Continuous Support
Employer branding is never one-and-done. We support ongoing integration into culture and leadership, and continuously evolve your employer brand—ensuring long-term relevance and effectiveness.
Strategy: Analysis & Employer Positioning (incl. workshop)
We start by analyzing your current employer perception—internally and externally. In a collaborative workshop, we develop your unique employer profile using the BURN Position® Method: values, culture, and a clear promise that defines why it’s worth working for you. This phase sets the strategic foundation.
Attract: Employer Brand Design & Messaging
Based on the strategy, we shape your employer brand’s visual and verbal identity. From career pages to internal comms and social media—we define tone, visuals, and messaging to make the brand tangible and memorable.
Activate: Implementation & Rollout
We launch your new employer brand across all relevant channels—career pages, job ads, social touchpoints, and internal platforms. We ensure the brand is experienced at every stage of the candidate and employee journey.
Creating a compelling employer brand isn’t an overnight task. Depending on your starting point and goals, the process typically takes 8–12 weeks—from research and strategy to messaging and visual development.
What matters most: a strong brand needs time to gain traction and create real impact—not just a good look.
Whenever growth, talent shortages, or competitive pressure are on the rise. And definitely when applications are missing, good people are leaving, or your employer identity lacks clarity.
In short: before it really hurts—not after.
Absolutely not. Small and medium-sized businesses benefit greatly from working with an employer branding agency.
It’s not about company size—it’s about competitiveness. Especially growing and mid-sized firms can attract the right talent more authentically and effectively than large corporations—if their employer brand is sharp and clear.
Employer branding makes your company’s values and culture visible—so the right people are drawn to it. This shortens time-to-hire, improves the candidate experience, and increases the quality of applications. Internally, it boosts team pride, identification, and loyalty.
In short: if you know who you are, it’s easier to find and keep the right people. A good Employer Branding Agency supports exactly that.
Yes – that’s our strength. We don’t stop at strategy. We bring your employer brand to life across all channels. From career websites to recruiting campaigns and internal storytelling – we make your employer identity visible, tangible, and consistent.
Always with one goal in mind: an employer brand that works – inside and out.
Our Agency Services: Everything Your Brand Needs.
Hola – We are SANMIGUEL
A strategic brand agency for brand strategy, design, and user experience. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.
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