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The best B2B agencies for SMEs

The best B2B agencies for branding: 21 agencies in the DACH comparison

21 B2B agencies for brand and branding from Germany, Austria, and Switzerland – compared by focus, team size, group affiliation, and industries. So you can find the agency that fits your company, not just the largest budget.

This overview compares 21 branding and brand agencies from Germany, Austria, and Switzerland that primarily work for B2B companies – including group affiliation, locations, team size, industry focus, and strategic
approach. As of: August 2026.

It is aimed at medium-sized companies looking for an agency for
brand strategy, rebranding, or corporate design. Especially for SMEs, the choice is delicate: the right agency is rarely the largest, but the one with the right industry understanding and a process that matches their own rhythm. Below the list, you will find the seven criteria by which this can be determined.

The 21 best B2B branding agencies in Germany and the DACH region

21 B2B agencies for branding and brand management in Germany, Austria and Switzerland compared. All details verified against the agencies’ own public information in August 2026.
Agency Group Locations Team Industry focus Profile
SANMIGUELindependent, owner-managedMunich, Ecuadorapprox. 15Tech, SaaS, industry, fintech, digital healthBrand Growth & Activation, BURN Position®
MutaborindependentHamburgapprox. 150Automotive, technology, energy, industryBranding, design and innovation, transformation
MetaDesignPublicis GroupeBerlin, Zurichapprox. 300Technology, industry, healthcare, mobility, financeBrand identities and design systems, 40+ years
KMS TEAMindependentMunichapprox. 80Automotive, technology, education, sports, cultureBrand as a leadership instrument, analytical depth
Martin et KarczinskiindependentMunich, Zurichapprox. 100Healthcare, industry, energy, mobilityTransformation and identity, change processes
StrichpunktMYTY GroupStuttgart, Basel—Industry, technology, healthcare, financeCorporate branding, digital design, UX/UI
Peter Schmidt GroupBBDO / OmnicomHamburg, Frankfurt, Düsseldorfapprox. 230Retail, cosmetics, consumer goods, luxury, energyCorporate design, packaging, brand management
Jung von Matt BRAND IDENTITYJung von Matt GroupHamburgapprox. 60Media, automotive, FMCG, energy, start-upsBrand strategy consulting, culturally driven
blackspaceindependentMunichapprox. 40Automotive, culture, sports, real estate, luxuryBrand experiences, motion, brand spaces
EIGAindependentHamburgapprox. 20Technology, education, culture, architecture, retailCorporate design, visual systems
why do birdsindependentBerlinapprox. 25Transport, telecommunications, technology, mediaAudio branding, acoustic brand identity
think motoindependentBerlinapprox. 30Technology, health, mobility, education, financeBrand Operating System for the AI era, branding and UX
Interbrand GermanyOmnicomCologne (DACH HQ), worldwideapprox. 50 (DE)Automotive, FMCG, finance, technology, luxuryBrand value and brand architecture
HAJOK DesignindependentHamburgapprox. 60Food, beauty, health, household, non-foodPackaging design, FMCG brand development
Scholz & VolkmerindependentWiesbaden, Berlinapprox. 90Energy, sustainability, mobility, NGOsDigital brand presence, design ethics
Stan HemaindependentBerlinapprox. 25Culture, education, NGOs, public sectorBrand development with editorial thinking
Fork Unstable MediafischerAppeltHamburg, Berlin, Munich, Cologneapprox. 80Media, education, food, mobility, healthBrand design and brand technology
Schindler Parentindependent, owner-managedMeersburg, Lake Constanceapprox. 40Mechanical engineering, drive and electrical engineering, automotive, consumer goods, tourism“Marke & Marge®”, declared B2B focus since 1979
Zum goldenen HirschenHirschen Group, part of the WPP networkBerlin (holding), Hamburg, Cologne, Munich, Stuttgart, Viennaover 300Politics, health, energy, retailBrand communication, socially pointed
Zeichen & WunderindependentMunichapprox. 45Retail, sports, tourism, energy, cultureBrands for traditional companies in transformation
whybrandindependentFrankfurt, Berlin, Munichapprox. 20Real estate, finance, consulting, industryPositioning and design systems for digital brands

SANMIGUEL

SANMIGUEL is an owner-managed brand agency based in Munich that has worked for B2B companies in software, technology and industry since 2009, including zvoove, ORGADATA and TAXDOO. With its own BURN Position® program, the team defines a company’s positioning in four weeks and then implements it itself: corporate design, website, UX/UI and sales material. The management advises on the projects personally. The YEARS brand won the German Brand Award 2026 as Winner.

GROUP: independent, owner-managed
OFFICES: Munich and Ecuador
EMPLOYEES: approx. 15
INDUSTRIES: Tech, SaaS, Industry, FinTech, Digital Health

Mutabor

Mutabor is one of the leading owner-managed agencies for branding, design, and innovation in Germany. It combines strategic brand management with visual excellence and supports companies in transformation processes. Based in Hamburg, Mutabor realizes projects at the intersection of brand, digital, and spatial design.

GROUP: Independent
OFFICES: Hamburg
EMPLOYEES: approx. 150
INDUSTRIES: Automotive, Technology, Energy, Industry, Healthcare, Telecommunications

MetaDesign

MetaDesign is an established branding agency with over 40 years of experience in developing holistic brand identities. As part of the Publicis Groupe, MetaDesign develops brand-centric strategies, design systems, and digital ecosystems for international companies. The focus is on creating consistent brand experiences across all touchpoints.

GROUP: Part of Publicis Groupe
OFFICES: Berlin (HQ), Zurich
EMPLOYEES: approx. 300
INDUSTRIES: Technology, Industry, Healthcare, Mobility, Finance, Retail

KMS TEAM

KMS TEAM is a multi-award-winning brand agency based in Munich. It supports companies in using their brand as a strategic management tool. The agency is known for its analytical depth, visionary design, and its ability to develop brands consistently and dynamically.

GROUP: Independent
OFFICES: Munich
EMPLOYEES: approx. 80
INDUSTRIES: Automotive, Lifestyle, Technology, Education, Sports, Culture

Martin et Karczinski

Martin et Karczinski is a transformation agency for identity that develops brands holistically based on purpose, strategy, and design. The guiding principle “From Identity to Brand” describes their approach of starting deep within the company. The agency combines sound brand strategy with outstanding design and is known for its work in sensitive change processes.

GROUP: Independent
OFFICES: Munich, Zurich
EMPLOYEES: approx. 100
INDUSTRIES: Healthcare, Industry, Energy, Mobility, Telecommunications, Culture

Strichpunkt

Strichpunkt is a leading agency for design and branding that transforms brands through strategic clarity and excellent design. With teams in Stuttgart and Basel, Strichpunkt combines creative excellence with digital expertise to make brands tangible, relevant, and future-proof in times of change. The focus is on corporate branding, digital design, and UX/UI for companies with high demands on brand impact and user experience.



GROUP: MYTY Group AG
OFFICES: Stuttgart (Strichpunkt Identity GmbH), Basel (SP Identity AG)
EMPLOYEES: n.a.
INDUSTRIES: Industry, Technology, Healthcare, Finance, Mobility, Public

Peter Schmidt Group

The Peter Schmidt Group is one of Germany’s best-known brand and design agencies. It combines strategic thinking with excellent design – from corporate design and packaging to holistic brand management. As part of BBDO Worldwide, the agency works for national and international corporations and has helped shape many classics of German brand design.

GROUP: Part of the BBDO Group
OFFICES: Hamburg (HQ), Frankfurt, Düsseldorf
EMPLOYEES: approx. 230
INDUSTRIES: Retail, Cosmetics, Consumer Goods, Mobility, Finance, Luxury, Energy

Jung von Matt BRAND IDENTITY

Jung von Matt/Brand Identity is the brand strategy consultancy of the well-known creative agency Jung von Matt. It develops differentiating brand identities that are strategically sound and creatively outstanding. The agency is known for its bold, culturally relevant approach to brand management and accompanies companies from strategic positioning to visual design.

GROUP: Part of the Jung von Matt Group
OFFICES: Hamburg
EMPLOYEES: approx. 60
INDUSTRIES: Media, Automotive, FMCG, Energy, Start-ups, Culture

blackspace

blackspace is a visionary design agency that stands for emotionally charged brand experiences. With a strong focus on holistic design – from corporate design and motion to brand spaces – blackspace pursues the goal of turning companies into true cultural carriers. Their work has won numerous international awards and is visually particularly striking.

GROUP: Independent
OFFICES: Munich
EMPLOYEES: approx. 40
INDUSTRIES: Automotive, Culture, Sports, Technology, Real Estate, Luxury

EIGA

EIGA is a design and brand consultancy from Hamburg specializing in strategic branding, corporate design, and visual systems. With high design quality and a clear methodical approach, EIGA works at the intersection of strategy, design, and digital brand management. The agency is regularly featured in international design publications.

GROUP: Independent
OFFICES: Hamburg
EMPLOYEES: approx. 20
INDUSTRIES: Technology, Education, Culture, Architecture, Retail, Public Institutions

why do birds

why do birds is a multidisciplinary branding agency with particular expertise in the field of audio branding. In addition to brand strategy and visual design, they create distinctive acoustic brand identities that make brands tangible and distinguishable. Their strength lies in the consistent linking of sound, design, and movement.

GROUP: Independent
OFFICES: Berlin
EMPLOYEES: approx. 25
INDUSTRIES: Transport, Telecommunications, Technology, Media, Insurance, Industry

think moto

think moto is a branding and UX agency with a clear focus on future-oriented brands. It combines strategic design with digital innovation to provide companies with orientation and differentiation in an increasingly complex world. As pioneers for ethical design and digital brand management, they focus on sustainable transformation.

GROUP: Independent
OFFICES: Berlin
EMPLOYEES: approx. 30
INDUSTRIES: Technology, Health, Mobility, Education, Finance, Culture

Interbrand Germany

Interbrand is one of the world’s leading brand consultancies with a strong presence in Germany. They are known for their influence on brand value and brand architecture as well as for their annually published “Best Global Brands” report. The German location brings international expertise with a deep strategic understanding of brands in motion.

GROUP: Part of Omnicom
OFFICES: Cologne (DACH HQ), worldwide (e.g., New York, London, Milan, Shanghai)
EMPLOYEES: approx. 600 worldwide, approx. 50 in Germany
INDUSTRIES: Automotive, FMCG, Finance, Technology, Luxury, Healthcare

HAJOK Design

HAJOK is one of the leading agencies for packaging design in Germany with growing strategic competence in the field of brand development. The agency sees itself as a creative brand architect in the FMCG sector and combines strong visual concepts with sound brand management.

GROUP: Independent
OFFICES: Hamburg
EMPLOYEES: approx. 60
INDUSTRIES: Food, Beauty, Health, Household, Baby Products, Non-Food

Scholz & Volkmer

Scholz & Volkmer is a digital agency with a distinct attitude and brand orientation. It stands for sustainable communication, design ethics, and digital excellence. The agency develops interactive brand presences, platforms, and campaigns characterized by high user-centricity and ecological responsibility.

GROUP: Independent
OFFICES: Wiesbaden, Berlin
EMPLOYEES: approx. 90
INDUSTRIES: Energy, Sustainability, Mobility, Public Institutions, NGOs, Technology

Stan Hema

Stan Hema is a Berlin-based brand development agency with a clear attitude. It prefers to work with organizations and brands that are socially committed or in transformation processes. The combination of strategy, design, and editorial thinking makes Stan Hema particularly popular with cultural institutions and educational providers.

GROUP: Independent
OFFICES: Berlin
EMPLOYEES: approx. 25
INDUSTRIES: Culture, Education, NGOs, Public Sector, Sustainable Companies

Fork Unstable Media

Fork is an agency specializing in Brand Design and Brand Technology. As part of the fischerAppelt Group, Fork develops creative solutions for digital brand presences and products. Its strength lies in combining content, technology, and design – with a clear focus on user experience.

GROUP: Part of fischerAppelt
OFFICES: Hamburg, Cologne, Berlin, Munich
EMPLOYEES: approx. 80
INDUSTRIES: Media, Education, Food, Mobility, Lifestyle, Health

Schindler Parent GmbH

Schindler Parent has been operating from Lake Constance since 1979 and explicitly states its focus as B2B. Under the claim “Marke & Marge®” (Brand & Margin®), the agency combines analysis, strategy, and creation and consistently measures brand work by its impact: revenue, leads, applications. Clients include global market leaders and hidden champions from mechanical engineering, drive and electrical engineering, including HOMAG, DEUTZ, and MENTOR.

GROUP: Independent, owner-managed
OFFICES: Meersburg on Lake Constance
EMPLOYEES: approx. 40
INDUSTRIES: Mechanical Engineering, Drive and Electrical Engineering, Automotive, Consumer Goods, Retail, Tourism, Employer Brands

Hirschen Group / Zum goldenen Hirschen

“Zum goldenen Hirschen” is the creative brand of the Hirschen Group and stands for bold, socially relevant brand communication. The agency combines creative campaigns with strategic brand consulting and has made a name for itself particularly in the political and activist environment.

GROUP: Hirschen Group, in the WPP network
OFFICES: Hamburg, Cologne, Berlin, Munich, Stuttgart, Vienna
EMPLOYEES: over 300
INDUSTRIES: Politics, Health, Energy, Retail, Public Sector

Zeichen & Wunder

Zeichen & Wunder develops brands that show attitude. The Munich-based agency combines strategy, design, and content into identities that differentiate and have a long-term effect. Particularly strong with traditional companies undergoing transformation.

GROUP: Independent
OFFICES: Munich
EMPLOYEES: approx. 45
INDUSTRIES: Retail, Sports, Tourism, Energy, Culture, Education

whybrand

whybrand is a strategically thinking branding agency specializing in differentiating positioning and design systems for digital brands. Particularly active in the fields of real estate, finance, and management consulting. Clear, focused, entrepreneurial.

GROUP: Independent
OFFICES: Frankfurt, Berlin, Munich
EMPLOYEES: approx. 20
INDUSTRIES: Real Estate, Finance, Consulting, Industry

Not looking for an overview, but an agency for your branding project?

Then click here directly to our work as a branding and rebranding agency.

B2B Agencies by Industry

The fastest filter for agency selection is the industry. These sections are based on the industry focuses that the agencies themselves specify – they are deliberately not to be read as a ranking (why, is explained in the methodology section below).

Industry, Technology, and Mechanical Engineering

Schindler Parent · Mutabor · MetaDesign · Martin et Karczinski · Strichpunkt ·
SANMIGUEL · why do birds · whybrand · EIGA

Tech, SaaS, and FinTech

SANMIGUEL · think moto · MetaDesign · whybrand

Healthcare, Pharma, and Digital Health

Martin et Karczinski · MetaDesign · Mutabor · Strichpunkt · Interbrand Germany · think moto · Fork Unstable Media · SANMIGUEL

Mobility and Automotive

KMS TEAM · Mutabor · MetaDesign · Peter Schmidt Group · Jung von Matt BRAND IDENTITY · blackspace · Interbrand Germany · Scholz & Volkmer

Retail, Consumer Goods, and FMCG

Peter Schmidt Group · HAJOK Design · Jung von Matt BRAND IDENTITY · Interbrand Germany · Zeichen & Wunder · EIGA

Culture, Education, and Public Sector

Stan Hema · KMS TEAM · EIGA · Scholz & Volkmer · Zum goldenen Hirschen · Zeichen & Wunder

Real Estate and Financial Services

whybrand · MetaDesign · Strichpunkt · Interbrand Germany · blackspace

Agencies specializing in Brand Innovation and Transformation

Mutabor (Branding, Design, and Innovation) · Martin et Karczinski (Transformation Agency for Identity) · think moto (Brand Operating System for the AI Age) · Strichpunkt (Brands in Times of Change) · Zeichen & Wunder (Traditional Companies in Transformation)

How this overview was created

Compiled and reviewed in August 2026 by Hans A. Sanmiguel, Founder of SANMIGUEL. Drawing from over 17 years of brand projects with B2B companies.

This overview is editorially created and not paid for. No agency has paid for inclusion, there is no affiliate compensation, and no consideration for a
placement.

Included were those who meet all four criteria: a headquarters in Germany, Austria, or Switzerland; brand work as a core service – strategy, positioning, corporate design, or brand management, not exclusively campaigns or media; verifiable projects with B2B or SME relevance; and a team of approximately 15 people or more, because brand processes require interdisciplinary staffing.

The information on group affiliation, locations, team size, and industries comes from the agencies’ public information – website, imprint, company profile – and was verified in August 2026. Team sizes are approximations; agencies report them differently.

The order is not a ranking. A reliable ranking across agencies would require comparable performance indicators, which are not publicly available. Therefore, we sort by profile and industry focus and leave the weighting to you – the seven selection criteria below are the standard we recommend for this.

Disclosure: SANMIGUEL is itself a B2B brand agency and is listed here. We have not rated ourselves better than others – we do not rate anyone. If you remove us from the list, you still have 20 reliable alternatives.

The basis is always the agency’s own positioning, not an evaluation by us.

For tourism, hospitality, and leisure, this overview currently lists two agencies with relevant projects (Zeichen & Wunder, Schindler Parent). This is still too few for a reliable selection in this field – we are expanding this area.

The overview is updated semi-annually, most recently in August 2026. Is an agency missing or is information outdated? Write to us at info@sanmiguel.io – we will correct it.

The B2B Brand Agency ABC

What is a brand agency?

A brand agency is a specialized partner for the development, sharpening, and management of brands. It helps companies strategically define their identity, make it visible, and create an emotional experience – both internally and externally.

What does a B2B brand agency actually do?

It first clarifies what a company stands for in its market and how it differs from its competitors. From this, it develops names, messaging and corporate design and uses them to shape the website, sales materials and digital products. After launch, it provides guidelines and training for the teams who work with the brand. At SANMIGUEL, the first step, positioning with BURN Position®, takes four weeks.

What are the core services of a brand agency?

Brand Strategy: Development of positioning, purpose, values, and target group focus

Naming & Storytelling: Creation of names, claims, and brand-typical communication

Corporate Design: Design of logo, color world, typography, and visual brand identity

UX/UI & Brand Experience: Design of digital touchpoints in line with the brand

Brand Management: Creation of guidelines and strategic brand management

How do you recognize the best brand agency in Germany?

An excellent branding agency in Germany can be recognized by:

  • partnership-based consulting at eye level
  • a clear, strategic brand process
  • successful reference projects
  • industry understanding and creative competence
  • interdisciplinary teams (strategy, design, UX)

What types of agencies are there?

1. Branding Agency
Branding agencies specialize in the strategic development and design of brands. They help companies define their positioning, develop visual identities, and create a consistent brand experience. They work on elements such as brand strategy, naming, corporate design, and brand management. The goal is to create brands that differentiate, provide orientation, and have an emotional impact.

2. Advertising Agency
Advertising agencies design and implement creative campaigns to market products or services. Their focus is on reach, attention, and activation – via channels such as print, TV, social media, or online advertising. They often work campaign-driven and more short-term than branding agencies. Classic services: concept, copy, design, and media planning.

3. Digital Agency
Digital agencies specialize in digital communication and development. They design websites, apps, platforms, and digital services – often with a focus on UX/UI, technical implementation, and performance marketing. They combine design with technology and help companies use digital touchpoints strategically. Many digital agencies also offer SEO, analytics, and e-commerce solutions.

4. Corporate Design Agency
These agencies focus on the visual identity of companies. They develop or modernize logos, typography, color concepts, imagery, and design systems that shape the appearance. They often accompany rebrandings, mergers, or international brand rollouts. The focus is on the consistent visual implementation of the brand strategy across all media.

5. UX/UI Design Agency
UX/UI agencies concentrate on the user experience and user interface of digital products. They design intuitive interfaces, optimize user journeys, and develop design systems for apps, websites, or software solutions. The focus is on the human being – with the goal of optimally connecting user needs with the brand. Particularly relevant in the tech and SaaS environment.

6. Packaging Design Agency
These agencies specialize in the design of packaging, especially in the consumer goods sector (FMCG). They combine branding, psychology, and design to highlight products on the shelf or online. In addition to creative design, they also pay attention to legal requirements, sustainability, and production conditions. Goal: purchase incentive and recognizability.

7. Communication and Content Agency
They develop content and communication formats for brands – from campaigns and social media to employer branding. Their focus is on the message, the right channel, and storytelling. They often work closely with branding or digital agencies. Particularly in demand for continuous brand communication.

What is the difference between brand consulting and a branding agency?

A brand consultancy primarily works analytically and strategically: brand valuation, portfolio and architecture issues, positioning, brand management as a management task. A branding agency combines strategy and design and implements the brand down to the design system and touchpoints. In practice, the line blurs. Interbrand comes from consulting, Mutabor and MetaDesign from design, and both sides have moved towards the middle. What matters is not the label, but whether the team has both: people who analyze markets and people who can build a visual identity from that.

Which B2B brand agencies are based in Munich?

Five agencies in this overview are headquartered in Munich: SANMIGUEL (approx. 15 people), KMS TEAM (approx. 80), Martin et Karczinski (approx. 100, also in Zurich), blackspace (approx. 40) and Zeichen & Wunder (approx. 45). Fork Unstable Media, whybrand and Zum goldenen Hirschen also have offices in Munich. SANMIGUEL is the smallest of the five and the only one to name SaaS and FinTech as an industry focus.

Which brand agencies have experience with industry and mechanical engineering?

Schindler Parent, based on Lake Constance, is the most clearly focused on mechanical engineering and drive and electrical engineering, with clients such as HOMAG and DEUTZ. Mutabor, MetaDesign, Martin et Karczinski and Strichpunkt name industry as one of several focus areas. Munich-based SANMIGUEL has developed brand strategy and a rebrand for ORGADATA, among others, a software company for the window, door and facade industry.

What distinguishes SANMIGUEL from other B2B brand agencies?

SANMIGUEL defines a B2B company’s positioning in four weeks using its own BURN Position® program and then implements it with the same team in corporate design, website and sales material. On the client side, this takes 4 to 8 hours.

SANMIGUEL is owner-managed, based in Munich and has worked with around 15 people since 2009 for tech, SaaS and industrial companies, including zvoove, ORGADATA and TAXDOO. The YEARS brand won the German Brand Award 2026 as Winner.

References

Alle Projekte

How do I choose the right B2B brand agency?

Choosing the right agency for a branding project is crucial for success. Clear selection criteria help in making the right decision. This overview offers compact orientation and facilitates the start of a goal-oriented and partnership-based collaboration.

1. Strategic Competence

The agency should offer more than just beautiful design – it must be able to think brands strategically. A solid understanding of positioning, market mechanisms, and target groups is essential to position a brand for the future. Pay attention to whether the agency has developed its own models or methods to manage brands systematically.

2. Industry Experience & Focus

Does the agency know your market environment? An agency that specializes in tech, industry, or B2B, for example, brings an understanding of your challenges – and delivers tailored solutions instead of standard processes. Good agencies openly show in which areas they are particularly strong.

3. Team & Interdisciplinarity

A strong agency team combines strategic thinking, creative excellence, and digital know-how. Pay attention to the composition: Are there brand strategists, designers, UX/UI experts? Diversity in the team ensures holistic brand solutions – from the vision to the concrete application.

4. Clear Process & Methodology

A good branding agency has a structured, transparent process. This creates security, saves time, and ensures quality in every step. Whether it is a 5-phase process, its own framework like BURN Position®, or modular workshops: understand how the agency works – not just what it offers.

5. References & Impact

Look at real projects. How bold, clear, and consistent are the brands the agency has developed? Were brands only “beautified” or truly transformed? Good agencies show impact – in the form of growth, recognizability, brand loyalty, or cultural change.

6. Chemistry & Collaboration

Brand work is deep and sensitive. You should feel comfortable with the agency team and be able to communicate at eye level. Trust, transparency, and genuine interest in the project are often more decisive than size or awards. An introductory meeting quickly shows whether the chemistry is right.

7. Sustainability & Brand Management

Branding does not end with the new logo. The agency should also think ahead after the launch: How is the brand managed, trained, and further developed? Are there guidelines, tools, or long-term support? A good agency thinks not only about the start – but about the success of the brand over years.

What Our Clients Say

Andreas Schneble, Head of Marketing, PPRO

„The strategy and design experts at SANMIGUEL are top-notch. Excellent collaboration with our in-house team to create a strong, strategically grounded brand.“

Managing Directors Manuela Sanmiguel and Hans Albu Sanmiguel

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