Top B2B Branding Agencies for SMEs
A strong brand is key to long-term success – especially for small and mid-sized enterprises. But finding the right branding agency can be a challenge. To help you navigate the search, here’s a carefully curated list of the top brand agencies in the DACH region. Compare capabilities, focus areas, team sizes, and strategic approaches at a glance – and find the perfect fit for your business.
Top 20 B2B Brand Agencies in Germany
SANMIGUEL
We translate the vision and potential of ambitious companies into activating brand strategies, compelling design systems, and storytelling that moves people. As experts in Brand Growth and Activation, we help mid-sized businesses – especially in tech, industry, and B2B software – leverage their brand as a powerful growth engine.
Our approach to branding projects is consistently geared toward sustainable growth and brand-driven activation.
As an owner-led boutique agency, SANMIGUEL offers:
A structured, strategy-first brand process that does more than just position – it unlocks market potential and builds internal and external alignment.
The BURN Position® Method – our blueprint for brand growth that ensures clear differentiation and turns brand management into a scalable system, from first spark to ongoing activation. → [BURN Position® Method]
A focused, interdisciplinary team for branding, UX and UI – creating brand experiences that drive results across digital products, platforms, and sales processes.
Direct strategic consulting by the founders, with exclusive project support and personal involvement – for maximum relevance and impact.
Independent, values-driven thinking – free from investor logic – that guarantees commitment, trust, and entrepreneurial thinking for our clients.
TEAM SIZE: approx. 15
OFFICES: Munich and Ecuador
OWNERSHIP: Independent, owner-managed
INDUSTRIES: B2B: Startups, Fintech, Tech, SaaS, Automotive, Digital Health, Mobility, Financial Services, Media, Lifestyle, Technology, Education, Sports, Culture
Mutabor
Mutabor is one of the leading owner-managed agencies for branding, design, and innovation in Germany. The agency combines strategic brand management with visual excellence and supports companies in transformation processes. Based in Hamburg, Mutabor delivers projects at the intersection of brand, digital, and spatial design.
GROUP: Independent
OFFICES: Hamburg
TEAM SIZE: Approx. 150
INDUSTRIES: Automotive, Technology, Energy, Industry, Healthcare, Telecommunications
MetaDesign
MetaDesign is an established branding agency with over 40 years of experience in developing holistic brand identities. As part of the Publicis Groupe, MetaDesign creates brand-centric strategies, design systems, and digital ecosystems for international companies. The focus is on delivering consistent brand experiences across all touchpoints.
GROUP: Part of the Publicis Groupe
OFFICES: Berlin (HQ), Düsseldorf, Zurich, San Francisco, New York, Beijing
EMPLOYEES: approx. 300
INDUSTRIES: Technology, Industry, Healthcare, Mobility, Finance, Retail
KMS TEAM
KMS TEAM is a multi-award-winning branding agency based in Munich. It supports companies in using their brand as a strategic leadership tool. The agency is known for its analytical depth, visionary design, and its ability to develop brands consistently and dynamically.
GROUP: Independent
OFFICES: Munich
EMPLOYEES: approx. 80
INDUSTRIES: Automotive, Lifestyle, Technology, Education, Sports, Culture
Martin et Karczinski
Martin et Karczinski is a transformation agency for identity that develops brands holistically – based on purpose, strategy, and design. Their guiding principle, “From Identity to Brand,” reflects an approach that starts deep within the company. The agency combines profound brand strategy with outstanding design and is renowned for its work in sensitive change processes.
GROUP: Independent
OFFICES: Munich, Zurich
EMPLOYEES: approx. 100
INDUSTRIES: Healthcare, Industry, Energy, Mobility, Telecommunications, Culture
Strichpunkt
Strichpunkt is a leading agency for design and branding that transforms brands through strategic clarity and design excellence. With teams in Berlin and Stuttgart, Strichpunkt combines creative brilliance with digital expertise to make brands tangible, relevant, and future-ready in times of change. The agency focuses on corporate branding, digital design, and UX/UI for companies with high demands on brand impact and user experience.
GROUP: Part of Publicis Groupe
OFFICES: Berlin (HQ), Düsseldorf, Zurich, San Francisco, Beijing, Shanghai
EMPLOYEES: approx. 250
INDUSTRIES: Industry, Technology, Healthcare, Finance, Mobility, Public Sector
Peter Schmidt Group
Peter Schmidt Group is one of the most renowned branding and design agencies in Germany. It combines strategic thinking with outstanding design – from corporate design and packaging to holistic brand management. As part of BBDO Worldwide, the agency works with both national and international corporations and has shaped many classics of German brand design.
GROUP: Part of the BBDO Group
OFFICES: Hamburg (HQ), Frankfurt, Düsseldorf, Munich
EMPLOYEES: approx. 230
INDUSTRIES: Retail, Cosmetics, Consumer Goods, Mobility, Finance, Luxury, Energy
Jung von Matt BRAND IDENTITY
Jung von Matt/Brand Identity is the brand strategy consultancy of the renowned creative agency Jung von Matt. It develops distinctive brand identities that are strategically grounded and creatively outstanding. The agency is known for its bold, culturally relevant approach to brand leadership and supports companies from strategic positioning to visual design.
GROUP: Part of the Jung von Matt Group
OFFICES: Hamburg, Munich
EMPLOYEES: approx. 60
INDUSTRIES: Media, Automotive, FMCG, Energy, Start-ups, Culture
blackspace
blackspace is a visionary design agency known for emotionally charged brand experiences. With a strong focus on holistic design – from corporate design and motion to brand spaces – blackspace aims to transform companies into true cultural icons. Their work is internationally acclaimed and visually striking.
GROUP: Independent
OFFICES: Munich
EMPLOYEES: approx. 40
INDUSTRIES: Automotive, Culture, Sports, Technology, Real Estate, Luxury
EIGA
EIGA is a design and branding consultancy based in Hamburg, specializing in strategic branding, corporate design, and visual systems. With a high level of design excellence and a clear methodological approach, EIGA operates at the intersection of strategy, design, and digital brand leadership. The agency is regularly featured in international design publications.
GROUP: Independent
OFFICES: Hamburg
EMPLOYEES: approx. 20
INDUSTRIES: Technology, Education, Culture, Architecture, Retail, Public Institutions
why do birds
why do birds is a multidisciplinary branding agency with special expertise in audio branding. In addition to brand strategy and visual design, they create distinctive acoustic brand identities that make brands tangible and recognizable. Their strength lies in the seamless integration of sound, design, and motion.
GROUP: Independent
OFFICES: Berlin
EMPLOYEES: approx. 25
INDUSTRIES: Transportation, Telecommunications, Technology, Media, Insurance, Industry
think moto
think moto is a branding and UX agency with a clear focus on future-oriented brands. They combine strategic design with digital innovation to help companies navigate and differentiate themselves in an increasingly complex world. As pioneers of ethical design and digital brand leadership, they are committed to sustainable transformation.
GROUP: Independent
OFFICES: Berlin
EMPLOYEES: approx. 30
INDUSTRIES: Technology, Health, Mobility, Education, Finance, Culture
Interbrand Germany
Interbrand is one of the world’s leading brand consultancies, with a strong presence in Germany. Known for their impact on brand value and brand architecture, they also publish the annual “Best Global Brands” report. The German office combines international expertise with deep strategic insight into brands in motion.
GROUP: Part of Omnicom
OFFICES: Cologne (DACH HQ), global (e.g., New York, London, Milan, Shanghai)
EMPLOYEES: approx. 600 worldwide, around 50 in Germany
INDUSTRIES: Automotive, FMCG, Finance, Technology, Luxury, Healthcare
HAJOK Design
HAJOK is one of Germany’s leading agencies for packaging design, with growing strategic expertise in brand development. The agency sees itself as a creative brand architect in the FMCG sector, combining strong visual concepts with sound brand management.
GROUP: Independent
OFFICES: Hamburg
EMPLOYEES: approx. 60
INDUSTRIES: Food, Beauty, Health, Household, Baby Products, Non-Food
Scholz & Volkmer
Scholz & Volkmer is a digital agency with a strong sense of purpose and a clear brand orientation. The agency stands for sustainable communication, design ethics, and digital excellence. It develops interactive brand presences, platforms, and campaigns characterized by a high level of user focus and ecological responsibility.
GROUP: Independent
OFFICES: Wiesbaden, Berlin
EMPLOYEES: approx. 120
INDUSTRIES: Energy, Sustainability, Mobility, Public Institutions, NGOs, Technology
Stan Hema
Stan Hema is a Berlin-based agency for brand development with a strong sense of purpose. It prefers to work with organizations and brands that are socially engaged or undergoing transformation processes. The combination of strategy, design, and editorial thinking makes Stan Hema particularly popular among cultural institutions and educational providers.
GROUP: Independent
OFFICES: Berlin
EMPLOYEES: approx. 25
INDUSTRIES: Culture, Education, NGOs, Public Sector, Sustainable Enterprises
Fork Unstable Media
Fork is a digital agency with strong design and branding expertise. As part of the fischerAppelt group, Fork develops creative solutions for digital brand presences and products. Its strength lies in combining content, technology, and design – with a clear focus on user experience.
GROUP: Part of fischerAppelt
OFFICES: Hamburg, Cologne, Berlin
EMPLOYEES: approx. 50
INDUSTRIES: Media, Education, Food, Mobility, Lifestyle, Health
one/one
one/one is a young boutique agency for strategic branding with a focus on tech and B2B brands. Working at the intersection of brand strategy, identity, and digital visibility, the agency often supports fast-growing companies with a strong need for differentiation.
GROUP: Independent
OFFICES: Munich
EMPLOYEES: approx. 15
INDUSTRIES: Tech, SaaS, Industry, Professional Services, HealthTech, FinTech
Hirschen Group / Zum goldenen Hirschen
Zum goldenen Hirschen is the creative brand of the Hirschen Group and stands for bold, socially relevant brand communication. The agency combines creative campaigns with strategic brand consulting and has made a name for itself particularly in political and activist spheres.
GROUP: Hirschen Group
OFFICES: Hamburg, Cologne, Berlin, Munich, Stuttgart, Vienna
EMPLOYEES: 300+
INDUSTRIES: Politics, Healthcare, Energy, Retail, Public Sector
Zeichen & Wunder
Zeichen & Wunder develops brands that take a stand. The Munich-based agency combines strategy, design, and content to create identities that differentiate and have lasting impact. Particularly strong in working with heritage companies undergoing transformation.
GROUP: Independent
OFFICES: Munich
EMPLOYEES: approx. 45
INDUSTRIES: Retail, Sports, Tourism, Energy, Culture, Education
whybrand
hybrand is a strategy-driven branding agency specializing in distinctive positioning and design systems for digital-first brands. Particularly active in the real estate, finance, and consulting sectors. Clear, focused, and entrepreneurial.
GROUP: Independent
OFFICES: Frankfurt
EMPLOYEES: approx. 20
INDUSTRIES: Real Estate, Finance, Consulting, Industry
Choosing the right branding agency is no easy task.
This guide outlines the different types of agencies and their services – and highlights the key criteria you should consider to make the best choice for your brand.
Eine Brand-Agentur ist ein spezialisierter Partner für die Entwicklung, Schärfung und Führung von Marken. Sie hilft Unternehmen dabei, ihre Identität strategisch zu definieren, sichtbar zu machen und emotional erlebbar zu gestalten – nach innen wie nach außen.
Markenstrategie: Entwicklung von Positionierung, Purpose, Werten und Zielgruppenfokus
Naming & Storytelling: Kreation von Namen, Claims und markentypischer Kommunikation
Corporate Design: Gestaltung von Logo, Farbwelt, Typografie und visueller Markenidentität
UX/UI & Markenerlebnis: Design von digitalen Touchpoints im Sinne der Marke
Brand Management: Erstellung von Guidelines und strategische Markenführung
Eine exzellente Branding Agentur in Deutschland erkennt man an:
1. Branding-Agentur
Branding-Agenturen sind auf die strategische Entwicklung und Gestaltung von Marken spezialisiert. Sie helfen Unternehmen dabei, ihre Positionierung zu definieren, visuelle Identitäten zu entwickeln und ein konsistentes Markenerlebnis zu schaffen. Dabei arbeiten sie an Elementen wie Markenstrategie, Naming, Corporate Design und Markenführung. Ziel ist es, Marken zu schaffen, die differenzieren, Orientierung geben und emotional wirken.
2. Werbeagentur
Werbeagenturen konzipieren und realisieren kreative Kampagnen, um Produkte oder Dienstleistungen zu vermarkten. Ihr Fokus liegt auf Reichweite, Aufmerksamkeit und Aktivierung – über Kanäle wie Print, TV, Social Media oder Online-Advertising. Sie arbeiten oft kampagnengetrieben und kurzfristiger als Branding-Agenturen. Klassische Leistungen: Konzept, Text, Gestaltung und Media-Planung.
3. Digitalagentur
Digitalagenturen sind spezialisiert auf digitale Kommunikation und Entwicklung. Sie gestalten Websites, Apps, Plattformen und digitale Services – oft mit Fokus auf UX/UI, technische Umsetzung und Performance-Marketing. Sie verbinden Design mit Technologie und helfen Unternehmen, digitale Touchpoints strategisch zu nutzen. Viele Digitalagenturen bieten auch SEO, Analytics und E-Commerce-Lösungen.
4. Corporate Design Agentur
Diese Agenturen fokussieren sich auf die visuelle Identität von Unternehmen. Sie entwickeln oder modernisieren Logos, Typografie, Farbkonzepte, Bildwelten und Designsysteme, die das Erscheinungsbild prägen. Oft begleiten sie Rebrandings, Fusionen oder internationale Markenrollouts. Im Zentrum steht die konsistente visuelle Umsetzung der Markenstrategie über alle Medien hinweg.
5. UX/UI Design Agentur
UX/UI-Agenturen konzentrieren sich auf das Nutzererlebnis und die Benutzeroberfläche digitaler Produkte. Sie gestalten intuitive Interfaces, optimieren User Journeys und entwickeln Designsysteme für Apps, Websites oder Softwarelösungen. Dabei steht der Mensch im Mittelpunkt – mit dem Ziel, Nutzerbedürfnisse optimal mit der Marke zu verbinden. Besonders relevant im Tech- und SaaS-Umfeld.
6. Packaging Design Agentur
Diese Agenturen sind auf die Gestaltung von Verpackungen spezialisiert, insbesondere im Konsumgüterbereich (FMCG). Sie verbinden Branding, Psychologie und Design, um Produkte im Regal oder online hervorzuheben. Neben der kreativen Gestaltung achten sie auch auf rechtliche Vorgaben, Nachhaltigkeit und Produktionsbedingungen. Ziel: Kaufanreiz und Wiedererkennbarkeit.
7. Kommunikations- und Content-Agentur
Sie entwickeln Inhalte und Kommunikationsformate für Marken – von Kampagnen über Social Media bis zu Employer Branding. Ihr Fokus liegt auf der Botschaft, dem richtigen Kanal und Storytelling. Oft arbeiten sie eng mit Branding- oder Digitalagenturen zusammen. Besonders gefragt in der kontinuierlichen Markenkommunikation.
SANMIGUEL unterscheidet sich von anderen Designagenturen durch eine klare Haltung, eine eigenentwickelte Methodik und den strategischen Fokus auf Transformation. Hier sind die wichtigsten Unterscheidungsmerkmale:
1. Die BURN Position® Methode
SANMIGUEL arbeitet mit einer eigenen Strategie-Methode: BURN Position®. Sie schafft ein tiefes Markenfundament, das Marken nicht nur positioniert, sondern zum echten Transformationsmotor macht. Mut, Differenzierung, Zukunftsfähigkeit und emotionale Resonanz stehen im Zentrum.
2. Fokus auf strategisches Design
Design ist bei SANMIGUEL nie nur schön – sondern strategisch wirksam. Jede Gestaltung basiert auf fundierter Markenstrategie und hat das Ziel, Identität, Relevanz und Wachstum zu fördern. So entsteht eine Marke mit Haltung und Wirkung.
3. Marken mit Zukunftsenergie
SANMIGUEL begleitet besonders Unternehmen im Wandel – technologisch, kulturell oder strukturell. Die Projekte zielen nicht nur auf ein Rebranding, sondern auf Transformation: Wie kann Marke Kultur bewegen, Menschen mitnehmen und Märkte gestalten?
4. Boutique-Ansatz mit Leadership-Begleitung
Als inhabergeführte Boutique-Agentur arbeitet SANMIGUEL bewusst mit einer begrenzten Anzahl von Kunden – dafür auf Augenhöhe und eng mit der Geschäftsleitung. Markenarbeit wird hier zur Partnerschaft mit Tiefe und Verantwortung.
5. Spezialisierung auf B2B, Tech & Mittelstand
SANMIGUEL kennt die Herausforderungen von ambitionierten B2B-Marken, digitalen Geschäftsmodellen und dem Mittelstand. Die Prozesse, Workshops und Tools sind auf diese Zielgruppen zugeschnitten – verständlich, machbar und wirksam.
References
Choosing the right agency for a branding project is crucial to its success. To make the right decision, clear selection criteria are essential. This overview provides a compact guide and helps lay the foundation for a focused and collaborative partnership.
2. Industry Experience & Focus
Does the agency understand your market? An agency specializing in your field – whether tech, industry, or B2B – brings relevant insight and delivers tailored solutions instead of generic processes. Good agencies are transparent about their core industries.
3. Team & Interdisciplinary Skills
A strong team combines strategic thinking, creative excellence, and digital know-how. Pay attention to the team composition: Are there brand strategists, designers, UX/UI experts? A diverse team ensures holistic brand solutions – from vision to implementation.
4. Clear Process & Methodology
A good branding agency works with a structured, transparent process. This creates clarity, saves time, and ensures quality in every phase. Whether it’s a 5-phase model, a proprietary framework like the BURN Position®, or modular workshops: Understand how the agency works – not just what it offers.
5. References & Impact
Look at real projects. How bold, clear, and consistent are the brands the agency has created? Were they simply refreshed or truly transformed? Strong agencies demonstrate impact – in the form of growth, recognition, brand loyalty, or cultural change.
7. Sustainability & Brand Management
Branding doesn’t end with a new logo. The agency should think beyond the launch: How will the brand be managed, taught, and evolved? Are there guidelines, tools, or long-term support? A good agency thinks not only about the start – but about the brand’s success for years to come.
What our Clients say
Christopher Siewert, Product Owner eemobility
“SANMIGUEL combines business acumen, user-centered design, and agile collaboration. This allowed us to significantly improve both development and business design. The results are outstanding outcomes that deliver real value — not only for our clients, but also for us as a company.”
Get in touch
Let’s achieve something great together. We’re ready. Looking forward to hearing from you!
Hola – We are SANMIGUEL
A strategic brand agency for brand strategy, design, and user experience. With over 15 years of experience, we develop unique brands that create lasting impact. From brand consulting and corporate design to digital brand communication – we future-proof your brand. Driven by fuego.
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