Strategy. Design. Award-winning.
Award-winning is what provides direction. When strategy shows conviction, design takes the lead, and brands do not decorate but steer. Our awards stand for clear positioning, simple decisions, and measurable impact – without trends, without buzzwords, without show.
German Brand Award
2025 Winner
The German Brand Award: a stage for strong brands.
Presented by the German Design Council, it honors companies and individuals who impress with clear positioning, consistent brand management, and strategic foresight. In the Winner category, brands are recognized that not only define their identity, but live it consistently and successfully anchor it in the market.
With the project for ADRIANA HOYOS, a brand was honored that shows conviction, creates differentiation, and translates its values into a consistent brand world that works internationally.
“Mit SANMIGUEL haben wir nicht nur einen Designpartner, sondern einen strategischen Sparringspartner gefunden.Ihr Verständnis für unsere Marke, unser Wachstum und die Besonderheiten eines globalen Luxussegments war außergewöhnlich. Das Ergebnis: ein digitales Erlebnis, das unsere Designphilosophie perfekt widerspiegelt – hochwertig, individuell, visionär. Der Gewinn des German Brand Award ist ein starkes Zeichen für unsere gemeinsame Reise.”
ANDREA PÉREZ HOYOS, CREATIVE DIRECTOR, ADRIANA HOYOSGerman Brand Award
2024 Winner
The German Brand Award stands for excellence in brand management.
With this award, the German Design Council honors companies that understand brand as a strategic management tool – and thereby create sustainable differentiation in the market.
zvoove was honored as a Winner: a brand project that shows how consistent positioning, clear messaging, and a coherent brand system enable growth, orientation, and recognizability.
“SANMIGUEL hat uns in einem stringenten Prozess durch den Marken- und Webrelaunch geführt und war ein wertvoller Sparringspartner bei strategischen Entscheidungen. Das Ergebnis ist eine klare Markenarchitektur, ein tolles, emotionales Branding und eine Webseite, die zielführend unsere Kunden anspricht. Vielen Dank für die inspirierende Zusammenarbeit!”
ELKE WOESSNER-PROBST, VP GLOBAL MARKETING ZVOOVEGerman Design Award
2024 Winner
The German Design Award stands for design with ambition and impact.
With this award, the German Design Council honors projects that understand design as the connecting element between function, aesthetics, and strategic clarity. Winner projects set benchmarks for quality, consistency, and applicability.
With YMP, a project was honored that impresses with a precise design system, clear visual language, and strong recognizability – establishing design as a key pillar of brand management.
“SANMIGUEL haben wir für die Entwicklung unseres Unternehmens-Brandings beauftragt. Der gesamte Prozess war für uns sehr wertvoll, v.a. auch die hervorragende BURN Session zum Markenkern. Das Endergebnis, unser Branding, ist super gelungen! Wir freuen uns auf weitere Zusammenarbeit. Danke an das gesamte Team!”
Adel Lünz, Management, YMPGerman Design Award
2023 Special
An award for design with exceptional ambition.
The German Design Award, presented by the German Design Council, honors in the Special category projects that stand out through an original idea, conceptual strength, and design precision.
With JOLK & Kollegen, a project was honored that consistently understands design as an expression of conviction – clear, differentiated, and executed to the point.
“Hans Albu Sanmiguel und sein Team haben mir den Weg zur eigenen Marke bereitet. In der Tiefe und Qualität hätte ich niemals ein solches Ergebnis erreicht. Logo, Markenkern und Implementierung meiner Persönlichkeit in die Marke sind perfekt umgesetzt worden. Davon profitiere ich jetzt enorm, da ich mich qualitativ deutlich von Mitbewerbern absetze.”
DANIEL JOLK, DENTIST
FAQs: Agency Awards
What are agency awards and what are they presented for?
Agency awards recognize outstanding achievements in areas such as brand strategy, design, communication, innovation, or digital experience. They honor projects that impress through quality, impact, and conceptual strength – assessed by independent experts.
Why are agency awards important for companies?
Awards provide companies with guidance in the agency market. They serve as an external signal of quality and show that an agency is able to successfully solve complex challenges – beyond industry standards.
What do agency awards say about an agency’s quality?
An award alone is not a guarantee of success. However, if awards accumulate over several years and disciplines, this indicates strategic depth, consistent quality, and the ability to combine measurable impact with creative excellence.
Are agency awards just self-congratulation?
No – at least not per se. Awards become relevant when they are classified transparently and are based on real projects with clear objectives, traceable results, and measurable impact. What matters is the why behind the award.
Which agency awards are considered particularly prestigious?
Recognized awards include, among others, the German Brand Award, German Design Award, Red Dot Award, ADC, iF Design Award, or internationally the Cannes Lions. Their relevance stems from jury quality, criteria, and international recognition.
Should companies consider awards when selecting an agency?
Yes – but not exclusively. Awards are a valuable decision criterion, but should always be considered in the context of industry expertise, strategic understanding, references, and measurable results.
Do agency awards have a measurable impact on brand or business success?
Indirectly, yes. Awards strengthen trust, visibility, and brand reputation. They make decisions easier, increase perception as a quality provider, and contribute in the long term to brand value, employer branding, and market positioning.
Why do agencies communicate their awards publicly?
Awards create transparency, comparability, and trust. They show that work not only convinces internally, but also stands up externally. For companies, they are a point of reference – for agencies, proof of strategic and creative capability.
