Strategy. Design. Award-winning.
True excellence creates orientation. When strategy takes a stand, design provides direction, and brands don’t just decorate – but lead. Our awards stand for clear positioning, confident decision-making, and measurable impact. No trends. No buzzwords. No show.
German Brand Award
2025 Winner
The German Brand Award: A stage for strong brands.
Presented by the German Design Council, the award honors companies and individuals who stand out through clear positioning, consistent brand leadership, and strategic foresight. In the Winner category, brands are recognized that don’t just define their identity – but live it and successfully anchor it in the market.
With the project for ADRIANA HOYOS, a brand was honored that demonstrates true conviction, creates clear differentiation, and translates its values into a consistent, internationally relevant brand world.
“With SANMIGUEL, we didn’t just find a design partner – we found a strategic sparring partner. Their understanding of our brand, our growth ambitions, and the nuances of the global luxury segment was exceptional. The result: a digital experience that perfectly reflects our design philosophy – premium, distinctive, and visionary. Winning the German Brand Award is a strong testament to our shared journey.”
ANDREA PÉREZ HOYOS, CREATIVE DIRECTOR, ADRIANA HOYOSGerman Brand Award
2024 Winner
The German Brand Award stands for excellence in brand leadership.
Presented by the German Design Council, the award honors companies that understand brand as a strategic management tool – and use it to create sustainable differentiation in the market.
zvoove was recognized as a Winner: a brand project that demonstrates how consistent positioning, clear messaging, and a coherent brand system enable growth, orientation, and strong recognition.
“SANMIGUEL guided us through the brand and website relaunch with a clear, structured process and proved to be a valuable sparring partner for strategic decisions. The result is a clear brand architecture, a strong and emotionally compelling brand identity, and a website that addresses our customers in a focused and effective way. Thank you for the inspiring collaboration!”
ELKE WOESSNER-PROBST, VP GLOBAL MARKETING ZVOOVEGerman Design Award
2024 Winner
The German Design Award stands for design with ambition and impact.
Presented by the German Design Council, the award honors projects that understand design as the connective force between function, aesthetics, and strategic clarity. Winner projects set benchmarks in quality, consistency, and usability.
With YMP, a project was recognized that convinces through a precise design system, a clear visual language, and strong recognizability – establishing design as a central pillar of brand leadership.
“We commissioned SANMIGUEL to develop our corporate branding. The entire process was extremely valuable for us – especially the outstanding BURN session focused on our brand core. The final result, our branding, turned out exceptionally well. We’re looking forward to continuing our collaboration. Many thanks to the entire team!”
Adel Lünz, Executive Management YMPGerman Design Award
2023 Special
An award for design with exceptional ambition.
The German Design Award, presented by the German Design Council, honors projects in the Special category that stand out through a distinctive idea, conceptual strength, and design precision.
With JOLK & Kollegen, a project was recognized that consistently treats design as an expression of attitude – clear, differentiated, and executed with precision.
“Hans Albu Sanmiguel and his team paved the way for my own brand. I would never have achieved a result of this depth and quality on my own. The logo, brand core, and the integration of my personality into the brand were executed perfectly. I’m benefiting enormously from this today, as I now clearly differentiate myself from competitors in terms of quality.”
DANIEL JOLK, DENTIST
FAQs: Agency Awards
What are agency awards and what are they given for?
Agency awards recognize outstanding achievements in areas such as brand strategy, design, communication, innovation, or digital experience. They honor projects that stand out for quality, impact, and conceptual strength – evaluated by independent experts.
Why are agency awards important for companies?
Awards help companies navigate the agency market. They serve as an external signal of quality and demonstrate that an agency is capable of successfully solving complex challenges – beyond industry standards.
What do agency awards say about an agency’s quality?
A single award is not a guarantee of success. However, consistent recognition across multiple years and disciplines indicates strategic depth, consistent quality, and the ability to combine creative excellence with measurable impact.
Are agency awards just self-promotion?
No – at least not by default. Awards become relevant when they are communicated transparently and based on real projects with clear objectives, traceable outcomes, and measurable impact. What matters is the why behind the award.
Which agency awards are considered particularly prestigious?
Well-regarded awards include the German Brand Award, German Design Award, Red Dot Award, ADC, iF Design Award, and internationally the Cannes Lions. Their relevance stems from jury quality, evaluation criteria, and international recognition.
Should companies consider awards when choosing an agency?
Yes – but not exclusively. Awards are a valuable decision criterion, but they should always be viewed alongside industry expertise, strategic understanding, references, and measurable results.
Do agency awards have a measurable impact on brand or business success?
Indirectly, yes. Awards build trust, visibility, and brand reputation. They simplify decision-making, enhance perception as a quality provider, and contribute long term to brand value, employer branding, and market positioning.
Why do agencies communicate their awards publicly?
Awards create transparency, comparability, and trust. They show that work doesn’t just convince internally, but also stands up to external scrutiny. For companies, they offer orientation – for agencies, they are proof of strategic and creative capability.
