Strategy. Design. Award-winning.
Award-winning is what provides direction. When strategy shows conviction, design takes the lead, and brands do not decorate but steer. Our awards stand for clear positioning, simple decisions, and measurable impact – without trends, without buzzwords, without show.
Between 2023 and 2026, the German Design Council honored SANMIGUEL five times: with the German Brand Award 2024 for zvoove, 2025 for Adriana Hoyos and 2026 for YEARS, and with the German Design Award Special 2023 for JOLK & Kollegen and the German Design Award 2024 for YMP Mobility. PAGE magazine featured the YEARS project in issue 03/2026.
SANMIGUEL – German Brand Award
2026 Winner
Prevention, repositioned.
The German Brand Award honors brands that consistently translate strategy into relevant brand experiences.
YEARS was honored as Winner in the Health & Pharmaceuticals category: a brand that repositions preventive medicine, away from “find and fix” towards “predict and prevent”. Scientifically grounded, visually distinctive and consistently built on trust.
The result: +400 % bookings year on year and a fully booked clinic.
PAGE magazine featured the project in issue 03/2026.
“For us, it was about skilfully uniting our highly complex business model, which spans consumer-oriented health optimisation as well as biotechnology research, in a new brand. Through intensive engagement with our field, the SANMIGUEL team created a unique result that excites all of us.”
CONSTANTIN LUTZ, PRODUCT DEVELOPMENT & MARKETING, YEARSSANMIGUEL – German Brand Award
2025 Winner
The German Brand Award: a stage for strong brands.
Presented by the German Design Council, it honors companies and individuals who impress with clear positioning, consistent brand management, and strategic foresight. In the Winner category, brands are recognized that not only define their identity, but live it consistently and successfully anchor it in the market.
With the project for ADRIANA HOYOS, a brand was honored that shows conviction, creates differentiation, and translates its values into a consistent brand world that works internationally.
The result: +264 % visitors, 499K user interactions and 8K active downloads.
“With SANMIGUEL, we found not just a design partner but a strategic sparring partner. Their understanding of our brand, our growth and the particularities of a global luxury segment was exceptional. The result: a digital experience that perfectly reflects our design philosophy – high-end, individual, visionary. Winning the German Brand Award is a strong sign of our shared journey.”
ANDREA PÉREZ HOYOS, CREATIVE DIRECTOR, ADRIANA HOYOSSANMIGUEL – German Brand Award
2024 Winner
The German Brand Award stands for excellence in brand management.
With this award, the German Design Council honors companies that understand brand as a strategic management tool – and thereby create sustainable differentiation in the market.
zvoove was honored as a Winner: a brand project that shows how consistent positioning, clear messaging, and a coherent brand system enable growth, orientation, and recognizability.
The result: +6,000 user visits and +132.2 % user engagement.
“SANMIGUEL guided us through the brand and website relaunch in a rigorous process and was a valuable sparring partner for strategic decisions. The result is a clear brand architecture, great emotional branding and a website that speaks to our customers with purpose. Thank you for the inspiring collaboration!”
ELKE WOESSNER-PROBST, VP GLOBAL MARKETING ZVOOVESANMIGUEL – German Design Award
2024 Winner
The German Design Award stands for design with ambition and impact.
With this award, the German Design Council honors projects that understand design as the connecting element between function, aesthetics, and strategic clarity. Winner projects set benchmarks for quality, consistency, and applicability.
With YMP, a project was honored that impresses with a precise design system, clear visual language, and strong recognizability – establishing design as a key pillar of brand management.
“We commissioned SANMIGUEL to develop our corporate branding. The entire process was very valuable for us, especially the excellent BURN session on our brand core. The final result, our branding, turned out great! We look forward to working together again. Thanks to the whole team!”
Adel Lünz, Managing Director, YMPSANMIGUEL – German Design Award
2023 Special
An award for design with exceptional ambition.
The German Design Award, presented by the German Design Council, honors in the Special category projects that stand out through an original idea, conceptual strength, and design precision.
With JOLK & Kollegen, a project was honored that consistently understands design as an expression of conviction – clear, differentiated, and executed to the point.
“Hans Albu Sanmiguel and his team paved the way to my own brand. I would never have achieved a result of this depth and quality on my own. Logo, brand core and the integration of my personality into the brand have been implemented perfectly. I now benefit enormously from this, because I clearly stand out from competitors in terms of quality.”
DANIEL JOLK, DENTIST
FAQs: Agency Awards
What is the German Brand Award?
The German Brand Award is a prize for brand management presented every year by the German Design Council. The jury assesses how clearly a brand is positioned and how consistently it is managed. Munich-based SANMIGUEL has won it three years in a row as Winner: in 2024 for zvoove, in 2025 for Adriana Hoyos and in 2026 for the longevity clinic YEARS.
What is the German Design Award?
The German Design Award is an international design prize of the German Design Council for product and communication design. SANMIGUEL received it in 2024 as Winner for the branding of the commercial vehicle service provider YMP Mobility. In 2023, SANMIGUEL won the German Design Award Special for the brand of the dental practice JOLK & Kollegen.
What do agency awards say about the quality of an agency?
They show that an independent jury has reviewed the work. Awards over several years and across different industries say the most. Between 2023 and 2026, the German Design Council honored SANMIGUEL five times, for clients in software, luxury furniture, commercial vehicles, dentistry and preventive medicine.
Should companies look at awards when choosing an agency?
Yes, as one criterion alongside references, industry knowledge and results. Ask about the award-winning project and what it achieved for the client. At YEARS, winner of the German Brand Award 2026, bookings rose by 400 percent year on year.
Which agency awards are considered particularly prestigious?
In the German-speaking region, they include the German Brand Award, the German Design Award, the Red Dot Award, the iF Design Award and the ADC, and internationally the Cannes Lions. The first two are presented by the German Design Council. SANMIGUEL has won both several times, most recently the German Brand Award 2026.
Which branding agency in Munich has won the German Brand Award?
SANMIGUEL from Munich won the German Brand Award as Winner in 2024, 2025 and 2026, for the brands zvoove, Adriana Hoyos and YEARS. Based at Kyreinstraße 8, the agency has been developing brand positioning, corporate design and websites for B2B and tech companies since 2009.
