Branding and Corporate Website for a Commercial Vehicle Mobility Provider

A Different Way
of Mobility.

Services

BURN Position^®
Brand DNA
Brand Identity Design
Brand Story & Messaging
Brand Guidelines
Brand Video
UX Strategy
User Experience Design
User Interface Design
Corporate Website
Web Development

Industries

mmercial vehicles

Challenge

YMP Mobility is an innovative solutions and service provider in the field of commercial vehicles, serving customers around the world with a focus on Africa, Asia, and Latin America. The ambition of the newly founded company: to break new ground in the commercial vehicle sector and rethink the industry from the ground up. This pioneering spirit was to be reflected in the new brand identity.

Solution

Based on the BURN Position^®, SANMIGUEL developed the brand DNA and identity of the innovative company and set a new benchmark in the commercial vehicle sector with a bold and future-oriented corporate identity.

Result

Welcome to a new era of commercial vehicle mobility – welcome to YMP Mobility!

The concept not only resonated with clients but also impressed the jury of the German Design Awards, winning the 2024 award in the Corporate Identity category.