Brand Strategy and Identity for a Biotech Start-up
Decode Aging
Services
BURN Position®
Brand DNA
Brand Positioning
Brand Naming
Brand Identity Design
Brand Guidelines
Brand Animation
Industries
Health & Bio-Tech
Challenge
YEARS offers its clients ultra-personalized preventive medicine of the next generation: aging risks are identified using state-of-the-art analysis techniques and proactively addressed. For market entry, a name and brand design were needed to reflect the innovative ambitions of the biotech start-up.
Solution
SANMIGUEL accompanied the innovative start-up from the very beginning in an extensive brand development process – from the BURN Position® and naming to the visual identity – creating a standout brand presence in the biotech sector.
Result
Data-driven, visionary, and innovative – this is how YEARS presents itself today. Ready to drive a paradigm shift in the healthcare system and shape the future of preventive medicine.
What Our Clients Say
CONSTANTIN LUTZ, PRODUCT DEVELOPMENT & MARKETING, YEARS
“For us, it was about bringing together our highly complex business model — combining consumer-focused health optimization with cutting-edge biotech research — in one unified brand. Thanks to their deep dive into our world, the SANMIGUEL team created a unique result that truly impressed and inspired us all.”
