Brand Strategy and Identity for a Biotech Start-up

Decode Aging

Services

BURN Position®
Brand DNA
Brand Positioning
Brand Naming
Brand Identity Design
Brand Guidelines
Brand Animation

Industries

Health & Bio-Tech

Challenge

YEARS offers its clients ultra-personalized preventive medicine of the next generation: aging risks are identified using state-of-the-art analysis techniques and proactively addressed. For market entry, a name and brand design were needed to reflect the innovative ambitions of the biotech start-up.

Solution

SANMIGUEL accompanied the innovative start-up from the very beginning in an extensive brand development process – from the BURN Position^® and naming to the visual identity – creating a standout brand presence in the biotech sector.

Result

Data-driven, visionary, and innovative – this is how YEARS presents itself today. Ready to drive a paradigm shift in the healthcare system and shape the future of preventive medicine.