UX Strategy & Digital Branding for a Global Luxury Furniture Brand
Authentic
Luxury Design
Services
Digital Strategy
Brand Branding
UX Strategy
User Experience Design
User Interface Design
Corporate Website
Challenge
The heritage luxury furniture brand ADRIANA HOYOS faced a clear challenge: to support its international growth with a digital experience that reflects the elegance, quality, and exclusivity of its products. The goal was to increase brand perception, enable more personalization, and create an inspiring experience for customers worldwide.
Solution
The result was a digital platform that combines premium aesthetics with smart technology: a 3D configurator that brings furniture to life in a personalized way, customizable material options, an ERP integration with Odoo, an AI-powered customer service, and a virtual showroom. All designed mobile-first – for maximum usability and impact across all devices.
Result
The results speak for themselves – and for the power of digital brand building: Within the first year, the new platform recorded a 264% increase in website traffic, over 499,000 interactions with the configurator, and 8,583 individual downloads. Brand perception significantly increased – especially in key markets such as the USA, Dubai, Qatar, and Europe. The project received multiple awards and set a new benchmark for inspiring and convincing digital luxury.
UX Strategy & Digital Branding – The Facts
264%
Website
Visitors
499K
User
Interactions
8K
Active
Downloads
Awarded with the German Brand Award
Andrea Pérez Hoyos, Creative Director, ADRIANA HOYOS
„With SANMIGUEL, we didn’t just find a design partner, but a true strategic sparring partner. Their understanding of our brand, our growth goals, and the nuances of the global luxury segment was exceptional. The result: a digital experience that perfectly reflects our design philosophy – premium, personalized, and visionary. Winning the German Brand Award is a powerful milestone in our shared journey.“
For over 30 years, ADRIANA HOYOS has been at the forefront of luxury furniture design. With roots in Latin America and headquarters in Miami, the company has grown into a global brand celebrated for its sophisticated and inspired creations. The challenge was to evolve the digital strategy and redefine its online presence—without losing the brand’s signature blend of timeless luxury, impeccable craftsmanship, and Latin American design heritage, while simultaneously appealing to a global elite.
