Brand Strategy, Branding, and Website for a PIM Software
Simple. Smart. Sucessful.
Services
BURN Position®
Brand DNA
Brand Positioning
Brand Identity Design
Brand Story & Messaging
Brand Manual
Brand Assets
UX Strategy
User Experience Design
User Interface Design
Corporate Website
Industries
Software
The Challenge
ATAMYA is an innovative cloud-native PIM solution for smart product data – focused on digital sales, automation, and customer experience. For the market launch of this new product by PIM pioneer “eggheads,” a distinctive product name and a scalable, standalone brand presence needed to be created.
Solution
Based on the BURN Position®, SANMIGUEL developed the strategic brand positioning and brand identity of the innovative product. Under the guiding principle “Simply smarter,” a bold brand presence was created that clearly communicates the company’s mission: ATAMYA was built to make the successful implementation and use of a PIM system as simple as possible – from implementation and backend to the end customer. ATAMYA makes it easy to perform.
Result
Simply smarter. Simply more intuitive. Simply better. With the launch of the ATAMYA website, the forward-looking product entered the market and significantly increased its visibility – and its success curve continues to rise.
What Our Clients Say
Paula Fujimoto Sr. Director, Marketing ATAMYA
“With ATAMYA, we have created a brand that perfectly represents what we want to offer our customers: simplicity, efficiency, and smart solutions for the challenges of digital sales. The team at SANMIGUEL used their expertise and the BURN Method® to develop a brand that not only impresses visually but also captures the very essence of our product. The success of our new platform proves that we are on the right track.”
