Brand Identity & UX/UI for a Local Discovery App — built to inspire people to explore their city.

Inspiring your urban discovery

Services

BURN Position^®
Brand Positioning
Brand Identity Design
Brand Story & Messaging
User Experience Design
User Interface Design

Challenge

Placefindr set out to change the way we explore cities—personalized, intuitive, and bold. But to lead the movement, it needed a visual identity that could match its ambition. The mission: craft a brand that channels both cutting-edge tech and a spirit of fearless discovery.

Solution

Using the BURN Position^® method, we defined a powerful emotional anchor: inspiring people to explore their city in a way that feels personal, real, and free. The modern wordmark and bold symbol signal Placefindr’s digital DNA, while the vibrant imagery and warm tones evoke connection, diversity, and wonder. The aesthetic isn’t just fresh—it’s an open invitation to rediscover your city, uncover the unseen, and feel part of something bigger.

Result

With the beta version ready for launch and the website sparking curiosity, Placefindr is poised for takeoff. It’s more than a platform—it’s the beginning of a movement that’s set to redefine how we experience our cities.