Brand Strategy and Rebranding for a Global Market Leader.
Together a click ahead.
Services
BURN Position®
Brand DNA
Brand Positioning
Brand Identity Design
Brand Story & Messaging
Brand Manual
Brand Rollout
Brand Assets
Business sectors
Software
Window, door, and façade construction industry
Challenge
From a humble base in the Frisian countryside, ORGADATA has grown into a global force—digitizing the window, door, and façade construction industry. But the brand hadn’t fully caught up to its impact. The goal of the relaunch: make that scale visible, sharpen the positioning, and lead the brand into the future—without abandoning what made it strong in the first place.
Solution
New look. New logo. New clarity. The comprehensive brand relaunch doesn’t just make a statement with its bold orange—it redefines the game. With a strategic brand direction developed by SANMIGUEL and a clear rallying cry—“Winning together”—ORGADATA steps forward as a visionary leader in the industry, setting a new standard for collaboration and innovation.
Orgadata reloaded—across every channel. SANMIGUEL continues to guide and support the global market leader in rolling out and embedding the new brand—inside and out, at home and across international markets.
Result
Dream it. Plan it. Build it. With technical excellence, global experience, and deep partnerships, ORGADATA is opening the door to digital transformation in the world of window, door, and façade construction. Together with customers and partners, ORGADATA is shaping the future of the industry—driven by fresh perspectives, bold opportunities, and powerful momentum.
With greater presence and a renewed sense of confidence, the company continues its path of growth—bolder and more determined than ever.
What Our Clients Say
Oliver Schmidt, Head of Marketing ORGADATA
“We’re incredibly proud of our new brand identity! The brand process with SANMIGUEL was productive, intense, and deeply inspiring. What impressed me most was the BURN Session — where we defined ‘Winning Together’ as the foundation for our entire branding journey. From kickoff to brand workshops, the brand book, asset creation, and the roll-out campaign, the SANMIGUEL team guided us as both gatekeeper and creative catalyst. Our new corporate identity was met with excitement internally — and it’s already making a statement on the international stage. Huge thanks to the entire team for the fantastic collaboration!”
